Why Your Small Business Needs to Be Using HootSuite

Why Your Small Business Needs to Be Using HootSuite

There seems to be some new form of social media sprouting up on a monthly basis. For those of us that are trying to stay involved in all of them, it can get pretty frustrating. But did you know that there is a relatively easy way to manage all of your soc

Using Fresh Content to Keep Your Website Active

Using Fresh Content to Keep Your Website Active

Did you know that the bulk of businesses that think their websites are in great condition are, in fact, wrong? Sure, the page is flashy and conveys all of the necessary information your clients need to get in touch with you but that’s not quite enou

How To Still Get Results From LinkedIn Amid a Flood of Other Social Media

How To Still Get Results From LinkedIn Amid a Flood of Other Social Media

As social media platforms like Facebook and Twitter continues to grow in popularity, many small businesses are forgetting the power that LinkedIn can have. There’s also the fact that those small businesses that do get a LinkedIn account hardly ever use

Hard Social Media Facts for Small Business to Swallow

Hard Social Media Facts for Small Business to Swallow

Over the years, that have been many studies and other research conducted to gauge the effect social media has on small businesses. It’s no big secret that being able to successfully integrate social media practices into the small business atmosphere is

More Twitter Accounts for Small Business Owners to Follow

More Twitter Accounts for Small Business Owners to Follow

If you’re I charge of a new business, an important part of your role is to keep up with developing trends. It’s also a good idea to keep tabs on fellow entrepreneurs that have become successful. Luckily, social media makes this easier than ever. Tw

Are You Really Ready to Write That E-Book Yet?

Are You Really Ready to Write That E-Book Yet?

If you’re looking for a unique way to stand out as an expert in your field, writing an e-book is a good way to gain attention. With an e-book, you determine the topic, the length, the approach, the price, the distribution model and every other detail. W

Using Contests to Boost Your Small Business Buzz

Using Contests to Boost Your Small Business Buzz

For any small business, gaining more attention for your brand is always going to be of the utmost importance. There are numerous PR tactics you can use to get your name out there, but one of the most popular and proven methods is to hold a contest. Tru

5 Ways Your Small Business Can Use Vine

5 Ways Your Small Business Can Use Vine

By now, anyone who knows even the basics about social media has heard about the recent release of a Video service. Called Vine, the app allows users to make 6 second videos that can then be sent through Twitter or Facebook. While a six second video doesnâ

3 Things to Avoid When Using PR to Gain Media Exposure

3 Things to Avoid When Using PR to Gain Media Exposure

For a small business, working with any sort of PR agency or agent can significantly increase your media presence. Of course, many small businesses jump into the PR boat without any clear idea of what to expect. The great thing about a PR agent is that

Valentine’s Day Marketing: Point/Counterpoint

Valentine’s Day Marketing: Point/Counterpoint

Love it or hate it, Valentine’s Day is upon us again. As one of the most polarizing holidays on the calendar, it is a day that gets much discussion and debate. Because of its popularity, it is an obvious target for businesses when it comes to offering s