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What You Need to Know About Working With a Graphic Designer
An important part of any marketing approach is working on graphics. For any small business looking to broaden their audience and have a more professional look, it’s important that you find a reputable graphic designer to work with. Of course, if you
Is Your Logo Doing Its Job?
When you’re running a business, one of the best tools you can have at your disposal is brand recognition. Of course, this is easier said than done. While we are all intimately familiar with the Nike “swoosh” and the big golden arches of McDonald’s
How Fun Can Help Transform Your Business Branding
When it comes to building a brand, there are many traits a small business should try to incorporate into their public image. Professionalism and dependability are certainly characteristics you want to display, but did you know that a sense of fun is just
5 Ways Your Small Business Can Increase Its Chances for Media Exposure
Your small business can be the most well organized and talented company out there. But if you aren’t hitting the proper channels and getting the proper media exposure, no one will ever hear of you (outside of your local area of course). Her
Foursquare Shows The Importance of Small Business
There are so many apps coming out these days that many of them appear as nothing more than a blip on the screen. This can be dangerous, as some truly great apps can get lost in the flurry of activity. One app that has managed to surge ahead of the pack
5 Movies To Motivate Your Small Business
As small business owners and participants in the world of advertising, we often need to be reminded of why we are here—why we do what we do. Some find motivation in the success of other similar companies. Some find it elsewhere…like in movies. Here
How Your Small Business Can Effectively Use Reddit
Most people tend to use Reddit as either a news source for everything under the sun or a forum of sorts where they can interact with others on topics that interest them. Reddit is unique in that all of the content on the page is essentially controlled by
3 Things You Need to Ask Your Next Copywriter
We’ve already written a few posts on this blog about the value of a great copywriter. Not all of us are great writers and even if we are, our business might not allow us enough time to write material for our blogs or other outlets. So many times, a free
When Weird Marketing Works: Burger King’s “The King”
Call it funny, call it creepy, call it confusing…whatever you call the Burger King’s “The King” mascot, one thing is for sure: somehow, it worked. While the PR agency behind the creations has never come out and said so, there has always been sp
When Is It Time to Consider Re-Branding?
It’s no secret that a good logo will stick in a consumer’s mind for a long time. In many cases, a good logo essentially becomes the company’s brand. The Nike “Swoosh” and the now iconic Apple logo come to mind. But just how important is a log