Blog
Proper Branding Through Social Media, Part 2: Facebook
At this point, even your grandmother knows about Facebook. So it stands to reason that any small business that wants to establish an online presence should know how to utilize it. But, as you might guess, there are many out there that are hurting their br
Proper Branding Through Social Media, Part 1: Twitter
Many small business owners make the mistake of thinking that branding is just a matter of slapping some consistent logos and colors on business cards, flyers, and maybe a sign or two along a major highway. Believe it or not, there is still a huge percenta
Viral Marketing Case Study 001: Cloverfield
These days, the release of a movie’s trailer is almost as big as the release of the movie itself. Due to this, it is hard to keep anything a secret. However, when done correctly, viral marketing can be seen at its finest at the movies. So yes…let
What’s Better than a Celebrity In Your Ad? Just About Everything.
As a small business owner, have you ever seen a commercial for a larger company that featured a very well-known celebrity? Did you get just a little jealous, wondering just how effective one of your ads could be with a celebrity in it? As it
Why Your Small Business Needs a Social Media Policy
Having a social media presence and having a basic understanding of how to operate each account is a great way for small businesses to expand their audience. But that’s only part of the social media equation. It’s also important to have a set of standa
The Secret to Promotion: Stop Talking About Yourself!
As a business owner, it can often be very hard to separate yourself from your business, especially when speaking to others within the industry. In some environments, this is perfectly okay. At seminars and similar events, people expect you to talk yoursel
3 Starter Tips for Guerilla Marketing
In marketing, one of the most beneficial things any small business can do is find ways to turn their disadvantages into strengths. At first glance, this may seem impossible—but that’s where guerilla marketing comes in. “Guerilla Marketing” is a
Marketing Practices to Save You Money
Marketing success doesn’t necessarily mean that you need to spend big money. As a small business, finding ways to cut expenses is crucial so if you can find ways to save money on your advertising efforts, you should take advantage of them. There are
Using Easter Eggs (no, not that kind) In Your Marketing
Yes, Easter is over but that doesn’t mean it’s time to forget about Easter eggs. We’re not talking traditional yummy Easter eggs here, but the sort that is used as a clever tactic used in virtually every form of media. If you’re not up on your
How to Ensure You’re Working With the Right Copywriter
Writing isn’t for everyone. The sooner over-ambitious business owners realize this and stop blogging, the better. If you want your business to consistently put out material that is going to bring traffic to your site, you need professional writing do