Yes, Easter is over but that doesn’t mean it’s time to forget about Easter eggs. We’re not talking traditional yummy Easter eggs here, but the sort that is used as a clever tactic used in virtually every form of media.

If you’re not up on your pop culture jargon, an “Easter egg” is something that is hidden in products that are usually only picked up on by a few people but then go viral via the internet. It’s essentially something for those “in the know” and is a great way to add value to a product for truly devoted fans.

Easter eggs have become so popular that Google now has a few of them buried in plain sight all along their home page. Want to see what we mean? Go to Google and type in a search for “do a barrel roll” or “askew.” If you’re a sci-fi geek, search for “the answer to life the universe and everything.”

Easter aggs are also found in the form of hidden tracks on CDs, background items included in the backgrounds of TV shows as a nod to loyalists, and even in video games. Honestly, it can be a lot of fun once you get into it.

You can use the Eater egg approach in your marketing tactics, too. How? Well, just look at the Google example above. People like Google as a company because they are always displaying their sense of fun. And sharing secrets like the search page Easter eggs (oh, there are many more) is fun for everyone.

Granted, incorporating Easter eggs into your marketing plan will take some creativity and deep thinking, but it can be well worth it. It can help to engage your audience in a unique way and help to make sure your brand will be remembered for its creativity and effort.

Some ides to start with:

• Stick Easter eggs into your ads
• Create your brochures to hide or disguise some other fun tidbit.
• Get sneaky and creative with your website

What are some of your favorite Easter eggs? How can you use those ideas to build on your marketing efforts?