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Copywriting Basics WhenYou Can’t Afford the Pros
In the early stages of any business, there are many items that simply can’t be purchased due to lacking funds. Copywriting is unfortunately often listed among these items. Can’t afford a pro copywriter but need some well-written content up on your
How to Draw More Traffic to Your Website
These days, a company’s website is one of the most pivotal features of their business. There is a very good chance that new clients will see their website before stepping foot into the business doors. So what do you need to do to ensure that your w
What Makes an Effective Logo?
One of the most important things you can do in order to better build an awareness of your brand is to have an appealing and recognizable logo. Your logo is, in many ways, the face of your business. It’s on your business cards, your promotional materia
Easy Green Practices for Your Small Business
With Earth Day upon us again, it’s time to hunker down and start to really evaluate the ways in which your small business can do a better job at being environmentally responsible. The term “going green” is more than just a slogan that makes people f
Copywriting for Your Brand: Inward vs. Outward
If you have decided to take on your own copywriting—whether it’s simple blog posts or writing articles for industry publications—there are a few rules you need to follow. One of the most crucial rules of copywriting for your own business is to force
Making a First Impression for Your Brand
All of those clichéd saying about first impressions are actually true—it’s the one cliché in marketing that you should actually believe. During your first introduction to someone, there are usually three reactions that we, as humans, will feel:
What Your Brand Says About You (and What You Say About Your Brand)
Have you ever been in a job interview where they asked “How would you describe yourself?” It’s a loaded question, really. How do you answer without seeming conceited or insecure? There has to be a happy medium, right? If you’re trying to est
It’s Okay to be Narrow-Minded (Or, How to Not Dilute Your Brand)
Sometimes, success can go to a company’s head. This usually equates to spin-off products or services, as businesses venture out into other industries, hoping to get into the mix of things in other markets. Believe it or not, this is very rarely a goo
How Cross-Promotion Can Pay Off in the End
With movie-goers, crossovers are a huge deal. Look at the success of The Avengers. Sure, the comic book fans knew it was coming, but The Avengers was still one of the first movies ever to involve such a heavy crossover of characters from several movie fra
When Weird Advertising Works: The Budweiser Frogs
There are certain commercials that come along that are funny at first but then sort of become a pop culture staple and, thus, become almost annoying in a sense. One of the most popular ones debuted in 1995 and features three speaking frogs. “Bud. Wei