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Why No One Is Paying Attention to Your QR Codes
QR code marketing has a tendency to be mocked in certain mobile marketing circles. While the codes certainly have their benefits, it is the handful of people using them improperly that are giving naysayer’s ammunition for their arguments. Are you one
First Impressions Outside the Digital Bubble
While social media certainly has its perks and has made getting in touch with our audience much easier, we’d be naive to say that it doesn’t have a downside as well. It goes beyond social media, too; simple things such as e-mail and chat programs have
5 Great (and not so great) Songs About Working
Everyone has a song that reminds them of their first love, or maybe a song that really captures the spirit of summertime. Some people even have songs that they consider their own personal theme songs (we’re talking to you, Mr. Eye of the Tiger Played on
3 Ways to Make Sure You’re Writing Fresh Content
If you work in a small business environment and are in charge of handling all of the content creation, you already know that it can sometimes be a challenge to come up with new ideas. Keeping your content fresh, unique and above run-of-the-mill can be
Why’s Everybody Always Picking on Me? SEO Jokes
SEO—search engine optimization. It can cause some people to become excited (mainly those that write SEO copy) and others cringe. In some circles, it has gotten a bad reputation for being too direct and downright spammy. It’s a much debated topic art t
How a Razor Company Made Everyone Rethink Video Marketing
Everyone is getting into video these days, if for no other reason than to hope that one of their videos goes viral. For small businesses, this can be a life-changing occurrence—if you can get it to work. Just ask Michael Dubin. Dubin, owner of Dol
5 Ways You’re Probably Doing Social Media Wrong
The chances are pretty good that if you poll 10 people on the street and ask them to define social media, you’re going to get at least 5 different answers. Some will tell you it’s a waste of time. Some will tell you it’s invaluable. Others will t
Three Principles that Must be Included in Your Online Marketing
One of the many excuses small business owners have for not getting enough push behind their online marketing efforts goes something like this: “I just don’t have the time to get into online marketing; that crap takes up too much energy and time.”
When Weird Advertising Works: Spuds MacKenzie
Back in the 80s and early 90s, having a mascot for your brand was all the rage. However it became so popular that not many stuck. But those that did stick around for a while have gone down in infamy. One of these is the much beloved Spuds MacKenzie.Spuds
Cheap Marketing: How to Generate Word of Mouth Advertising
Let’s face it—with the power of social media and the very finicky tastes and opinions of the public, your audience and the social media world has more control over the image of your brand than you do. This might make some business owners run for the h