These days, a company’s website is one of the most pivotal features of their business.  There is a very good chance that new clients will see their website before stepping foot into the business doors.

So what do you need to do to ensure that your website will grab a viewer’s attention right away? Well, there are a few ways you can enhance your website to get results. Of course, some tactics vary from industry to industry, but there are a few key concepts that are the same for every business.

Know Your Audience: Knowing the interests and tastes of your target audience is a must for designing a website that will show results. From design to copy, knowing the identities of your target audience will help shape your website dramatically.

Be Unique With Your Design: Notice that we said “unique” and not “busy” or “complicated.” While it is perfectly fine to draw inspiration and even ideas from other websites, you need to make sure yours isn’t a carbon copy. You’ll also want the design to be tied into your industry, even if it’s just in subtle ways. You want a website that seems fresh to your target audience—not a clone of everyone else’s.

Be Bright: If possible, use bright colors (bot not one’s that clash) throughout your design. Bright colors tend to attract attention more so than others. This is because when it comes to websites, readers often scan and not really read. Bright colors serve as a hook that keeps them on your page.

Motivate Your Audience: If you have properly identified your target audience, it should be a bit easier to direct the copy on your site. Make it informative but inspirational as well. Your audience doesn’t want to hear about how great you are (although it could come in handy from time to time). They’d rather read posts about industry news or how they, as consumers, can benefit from your brand.

So how is your website faring? What are some tips and strategies you have used to take your website to the next level?