In marketing, one of the most beneficial things any small business can do is find ways to turn their disadvantages into strengths. At first glance, this may seem impossible—but that’s where guerilla marketing comes in.

“Guerilla Marketing” is a term that is derived from “Guerilla Warfare.” It usually involves using guerilla warfare techniques to improve your marketing without spending much; this can be done by using the resources you already have to expand on your marketing in creative and aggressive ways.

Think guerilla marketing might be just what you’ve been looking for? If so, here are three tips to help you get started.

Use Emotion as a Tool: Small businesses with limited budgets have one luxury that larger businesses don’t. Larger businesses have a reputation to uphold and, therefore, are very hesitant to go to extremes in order to play on the emotions of their audience. Meanwhile, a lot of small businesses are doing just that—by playing on the emotions of your audience, you are taking the chance to get personal with them. Sometimes this can be presented with humor while other times may call for a tear-jerking message. But do it in a way that is going to truly resonate with your target demographic.

Build Quiet Relationships: Due to competitive environments, many small businesses feel that they need to take on a very isolated approach—an every-man-for-himself mentality. This is understandable, seeing as how partnering with anyone would cut into their core of customers. Still, marketing studies are showing that this is not a very good mindset to have if you want to succeed. In fact, fostering relationships and partnerships with other businesses—often larger and more successful ones—is a great way to gain exposure to potential clients. More than that, it’s a great way to network and learn from those that have made it.

Be tech savvy: This links back to using your current resources, but you can take it one step further. Take some time to get very good with creating videos. Post these videos to your blog and then send them out into the world via Twitter, Facebook, LinkedIn or any other social media platform you have been using. And speaking of social media…use every outlet you can. Each new social media platform you implement into your marketing tactics creates one more solid chance of discovering new clients and network partners.