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3 Ways Small Businesses Can Take Advantage of the Super Bowl
Even if you’re not a fan of football and your company is in no way, shape, or form related to the sport, you can still find ways for your small business to benefit from the hoopla of the Super Bowl. Sure, the big game is just a few days away and it migh
A Stellar Example of a Super Bowl Ad Gone Wrong
Monday’s post focused on the elements of a successful Super Bowl ad; so of course, it’s only fair to also analyze what makes a bad one. Rather than speculate on why certain Super Bowl ads fail, let’s take a look at a particularly bad ad that ran dur
What Makes a Succesful Super Bowl Ad?
The week of the Super Bowl is here, which means we can expect to be flooded with overly expensive and often overdone commercials. It’s no secret that even non-football fans will watch the game just to catch a glimpse of the huge marketing attack. The
Why Success on Facebook and Twitter Require Different Approaches
There’s no doubt that Twitter and Facebook are the most powerful social media tools out there. There Is no better way than to share content and interact with your target audience. However, while both are highly effective in serving the same purpose—gr
Facebook’s Latest Threat to Privacy: Graph Search
Facebook users that have been a little uneasy about their often questionable privacy settings now have something else to worry about. Actually, there may be more and more people that join this paranoid bandwagon as more light is shed on this new Faceboo
Back to Backlinks: How Backlinks Can Help Your Site Thrive
To someone that might not be particularly knowledgeable in the way site rankings work, backlinks may not seem like a very big deal. Of course, for anyone who has successfully run a site or tried to implement successful SE content into their site, it is ap
Implementing the Latest Web Design Trends Into Your Website
Keeping your website up to date with fresh and relevant content is one of the most important things you can do in terms of keeping your small business website looking professional. More than that, you also want your site to pop with a modern and fresh loo
Mastering Your SEO Strategies
Anyone that is not a writer has likely found the ordeal of incorporating SEO into your site without being obvious about it. The craft of SEO involves a degree of subtlety and, at times, even a bit of trickery. If you’re having issues with placing SEO
6 Great Twitter Accounts to Cover All of Your Social Interests
Twitter is perhaps one of the most unique social media platforms out there. With a simplicity and word limit to keep long posts at a minimum, it’s great for sharing links, quick info fixes, and networking. Of course, it’s a great place to meet some pe
How Can Pinterest Help Small Businesses Grow?
In the past year or so, Pinterest has grown significantly, seeing its membership numbers grow significantly with each month. The allure of Pinterest may be lost on some. At first glance, it is nothing more than a place where people share links t