Even if you’re not a fan of football and your company is in no way, shape, or form related to the sport, you can still find ways for your small business to benefit from the hoopla of the Super Bowl. Sure, the big game is just a few days away and it might be too late to use these ideas, but that gives you a whole year to plan for the 2014 Super Bowl!
Make Your Own Commercial: You likely don’t have the estimated $3.4 million for a 30 second spot during the Super Bowl, but that doesn’t mean you can’t make one that you can put up on YouTube and market like crazy. Find some way to relate your business to the competitive nature of the Super Bowl. You can use this commercial or ad to tie in the two options below, as well. Keep in mind that if you do go this route, do not use the term “Super Bowl.” The NFL is very protective of their property and if they for some reason catch wind of it, you won’t like the repercussions. Try to use “Big Game” or similar wordage instead.
Promotional Gimmicks: Here is an area where you can get creative and have a bit of fun. Use the Super Bowl to create sales and other deals within your business. Some businesses in past years have given small discounts to any customers wearing apparel of one of the competing teams. Or, if you’re really gutsy, you could get as bold as a certain jewelry store in Maryland; they are offering refunds in full to any customers that purchase an item of up to $5,000 during the entire week before the Super Bowl…if the Ravens can shut out the 49ers. Of course, there has never been a shutout in Super Bowl History, but that’s still a big chance to take.
Attract Post-Game Attention: Hold a promotion based on the score. This could be anything from a discount based on the difference in the score or, as some restaurants have done in the past, free items in the amount of the difference of the score.
As you can see, even for those that are not invested in the Super Bowl, there can be some great ways to have fun with it while also promoting your business.