Keeping your website up to date with fresh and relevant content is one of the most important things you can do in terms of keeping your small business website looking professional. More than that, you also want your site to pop with a modern and fresh looking layout. Given that, you should keep an eye out for developing trends in the world of web design.
To save you some time, here are several trends in web design that are expected to be dominant throughout 2013. See if any of these apply to you and your business.
Choose a Type: If content is King, then typography certainly also has a place in the court. Finding new ways to lay out typography seems to be growing in popularity as a way to add character and a degree of pop to content-heavy sites.
The Big Picture: Similar to the typography trend above, more and more sites are using large images on their home pages. Some use it as a visual stimulator, some for content accompaniment, and others try to use it as a form of branding. Whichever reason you may have, it is certainly a way to leave a lasting impression in the minds of your readers.
Responsive Design: Most designers are indicating that a better responsive web design will come when designers start basing the design on the flow of the site itself and not based on the endless variety of mobile devices on which to view the site. The trick, of course, is to find a happy medium; try to adapt to all mobile devices and their specs while maintaining the integrity and function of the site.
Softer Colors: A lot of websites have started using more and more white space for their pages, giving a more relaxed and editorial feel. Those that are sticking with colors seem to be going for relaxed and calm color schemes. This is believed to present an easier reading experience and a simpler arena in which to deliver a message.
Take a look at your own site and see if any of these trends would help improve its design. If you’re uncertain, speak with your web designer and discuss the best approach to carry out the rest of the year.