Blog
Why Your Small Business Can Take Marketing Cues From Hollywood
One of the most valuable commodities any small business can have is time. When businesses are just starting out, the number of employees may not be able to handle all of the tasks that are necessary to properly market the business. Social media is a great
How Writers are Using Social Media to Reach Their Audience
The popularity of e-readers has seen an influx in what are now being called “indie writers. These are writers that have decided to opt against going the traditional route of agencies and big name New York publishing houses. Instead, they are releasing t
3 Key Tools to Strengthen Your LinkedIn Profile
While LinkedIn is certainly not as popular as Facebook, many business professionals are still using it as an effective way to network and find jobs new business opportunities. Like any other social media outlet, your profile is essential to using LinkedIn
What Did the Instagram Debacle Teach Us…If Anything?
If you’re like over half of the social media population, you probably just zoned out when you heard about the debacle over Instagram these last few weeks. If you are among that group, we now bring you the Cliffs Notes version of the drama
How Social Media Has Made Companies More Selective About Representation
Have you ever been on Facebook and got overly annoyed about a post that your mother-in-law wrote? Or maybe you saw o vulgar joke on Twitter that was posted by someone you (used to) admire. We’ve all seen something similar to these two examples somewhere
4 Simple Twitter Strategies Most People Overlook
Popular social media outlets like Facebook and Twitter are well known for their accessibility and the fact that they can be a great deal of fun. But underneath eh fin, as we all know, there are amazing business marketing tools. But are you using these t
5 Key Strategies for Writing Effective and Interesting SEO Copy
Knowing how to write effective SEO content is one of the key elements to getting your content to the top of a Google search and read by millions. As SEO has become something of an art form in and of itself, there are now numerous approaches to writing SEO
Three Huge Marketing Failures We Can Learn From
Every now and then it helps small business to take a look at some of the major marketing mistakes much larger businesses have made. It’s more than just seeing that even the pros get things wrong from time to time…it’s about learning from history. He
There’s Still Marketing Power in E-mails..If You Do It Right
While social media still continues to be the juggernaut in the marketing world, many people often overlook the many uses that can still be found in simple e-mails. Let’s not forget that although e-mail might not be as much of a hot topic as recent Twitt
How a Professional Writer Can Drastically Improve Your Marketing Strategies
Are you a great marketer? Could you sell a gooey, dripping jelly dons to a woman in a crisp white dress? Do people hound you for your marketing expertise and knowledge? If so, great! Your marketing swagger is no doubt the envy of your peers. But befo