Blog
When Weird Advertising Works: Domino’s Pizza and “The Noid”
Sometimes, successful marketing tactics come out of nowhere. We can look at Domino’s Pizza as a great example of this. In the late 1980s, Domino’s Pizza unleashed a marketing campaign featuring an animated character called The Noid. At first gl
How Any Business Can Use Valentine’s Day to Their Advantage
Valentine’s Day can mean massive profits for any company, not just jewelers, candy stores, and florists. The trick, of course, is to know how to market your business and how to tie in the holiday. Here are some great ways almost any form of business
4 Books That Should Be On Every Copywriter’s Shelf
From time to time, even the strongest copywriters begin to doubt themselves. Some feel that they are running out of fuel and can no longer make their copy relevant and approachable. Some, on the other hand, simply get tired of the craft. Like in profes
3 Things You Need to Consider Before Writing That e-Book
In the world of blogging, content is king. And if you have become something of an expert in your industry, many other people within the industry might want to hear what you have to say. Sure, you can blog about tips, tricks and insights about how you have
What Bloggers Needs to Know About Privacy Laws
For anyone using a blog to spread your company’s message, there are certain laws you should be familiar with. From copyright issues to slander, there are numerous areas where blogging without knowing the rules can get you into trouble. Perhaps most i
What Your Business Can Learn from the Applebee’s Drama
Roughly two weeks ago, a waitress at Applebee’s posted a picture of a receipt online. On this receipt was a rather rude message from a customer. What was meant to be an innocent (yet ill-advised) post on Reddit blew up and went viral in a matter of
Is Your Business Effectively Using Facebook Internally?
Anyone with a Facebook account has surely seen people using their account to post pictures of their vacations, their children, or even what they are having for lunch. While there is certainly nothing wrong with this sort of activity, small businesses canâ
How Oreo Took Advantage of a Super Bowl Blunder (and How You Can Learn from It)
As most of us know, this year’s Super Bowl had an extra talking point aside from the great game, the halftime show and the commercials: a 34 minute blackout, as the Super Dome lost half of its power supply. Leave it to social media to discuss the eve
Are Super Bowl Commericals Really That Effective?
After all of the money is spent and the game is over, the companies that have invested all of that time and cash into their Super Bowl commercials are left with one burning question: does advertising during the Super Bowl actually work? While there is
How Copywriters Can Discover New Content During the Super Bowl
The Super Bowl is the most watched event in the United States, drawing in rankings that obliterate most others at the end of the year. It’s an exciting time for not only sports fans but advertisers and businesses as well. Due to the excitement and hy