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Strategies to Personalize Your Website
You’ve spent the time and energy to get your website looking like you want. It looks nice and you’re doing a pretty good job at keeping it populated with fresh intriguing content. So why would you want it to look and feel like every other website out
Providing Localized Content to Your Customers
Social media has taught us that it is now easier than ever to please customers all over the world. This is, of course, a great way to get more customers and has the potential to drastically increase your profits. Still, there is something to be said ab
How to Get Customer Feedback Without Being Annoying
We all want to know what our customers think. After all, it’s their opinions and feedback that keep our small businesses afloat. So of course, if we could know what they were thinking and had direct access to information such as their needs and wants, w
Small Steps to Stand Out from Your Competition
The small business atmosphere is growing more competitive day by day. As a business owner, you need to find ways to make yourself stand out…to make sure your audience will be able to easily differentiate your brand from others. There are some pretty
When Is The Best Time To Post On Facebook For Maximum Results?
Any small business that is involved in social media knows just how valuable Facebook can be to getting your message out to the masses. However, when it comes to mastering strategies on Facebook to get maximum results, things get a bit tricky. One of th
Sidestepping the 3 Most Common SEO Mistakes
SEO can be a huge headache to copywriters, especially if you don’t understand the intricacies and strategies it takes to really make it work. There’s not much that’s more frustrating than spending your valuable time working on SEO only to see no eff
Avoid These 3 Massive Copywriting Mistakes
Often, small business owners have to wear many hats—from marketing to accounting and all areas in between. This also includes copywriting, and for someone that has not been working towards writing as a career, copywriting can be tricky. There are str
5 of the Worst Copywriting Errors in Recent History
Whether you like to admit it or not, there is something in all of us that really enjoys watching those blooper shows. Maybe it’s the misfortune of others in comical situations or just knowing what is coming when the guy on screen doesn’t that appeals
How You Can Keep Copywriting Fun
Like any job, the more you work at it, the better you will get. Writing is no exception. Whether you’re writing novels or ad copy, practice definitely makes perfect. What’s more, when you write outside of your comfort zone, you stretch writing muscles
What Does Your Office Say About Your Brand?
When someone walks into your office, what sort of message are they getting? Does your office reflect your brand well or is it a mess of confusion? We’re not talking about just being tidy. We’re talking about the ability that your office has to repr