Blog
Stop Online Controversial Behavior Before It Starts
Now more than any other period in history has America been so divided (well, maybe during that pesky Civil War). Recent events in the news have proven this beyond the shadow of a doubt, particularly in terms of the Trayvon Martin/George Zimmerman case and
Three Keys to Creating Repeat Customers
Any small business owner is going to understandably get excited when they secure a new customer. Yet what some business owners end up doing is overlooking the steps they can undergo to ensure that new customers become repeat customers. There are a few
How to Make Your Business Card Stand Out in a Social Media Driven World
Yesterday we discussed how business cards can still be used to effectively market your business. Sure, a business card doesn’t come with all of the nice bells and whistles that more advanced marketing trends offer, but they can still pack a punch.
The Business Card: A Forgotten Branding Relic
With everyone so caught up in trying to capture social media magic and looking for the next best thing in mobile marketing, many business owners seem to have overlooked one of the most common marketing tools out there: the business card. While business
Brand Discovery: How We Determine Our Brand
We’ve touched on the fact that just coming up with a great business idea is worlds short of figuring out what your brand will be. Determining what your brand will encompass and mean to you and your audience can be determined by taking the time to analyz
4 TV Shows About Work That We Could Learn A Thing Or Two From
Most of us retreat to the television when we want to escape the drudgery of everyday life. We lose ourselves in shows where we can laugh at others and enjoy a story. But have you ever noticed that a lot of successful sitcoms have been centered round w
Learn to Anticipate the Needs and Wants of Your Audience
As a small business owner, wouldn’t it be much easier if you could anticipate the wants, needs, and desires of your core audience? Imagine being able to read their minds and meet their every need; you’d save a ton of time and money, that’s for sure.
Three Warning Signs That Your Brand Might Be in Trouble
We’ve all experienced ruts or out and out declines in business and productivity. Those of us that are lucky and know our industries well manage to rebound from such times and carry on as usual. Or, some of us can tell when our brand and business is i
Learn to Analyze Your Branding Strategies Before Implementing Them
One of the most common mistakes small business owners can make is to come up with that they think is a killer idea to improve their brand. These usually come in the form of strategies that seem like a road map to success. Be warned, though…often, the
Why Taking a Vacation Can Be Good for Business
No matter what sort of person you are, we all need a vacation every now and then. We need to get away from the 9-5 grind...or, if you’re business owner, the 9-9 grind or whatever other hellish hours you’re working. Sure, there’s too much work to