However, when it comes to mastering strategies on Facebook to get maximum results, things get a bit tricky. One of the most debated topics concerning Facebook marketing focuses on the best time of day to post.
There seems to be no concrete answer. Still, experts have put a lot of time into trying to answer this question and have come up with a few recommendations.
First of all, know your audience well. Think about the structure of their day. When are they most likely to be online? If your core audience works between 8-5 every day, your posts may be best suited for later at night—but not so late that they’ll be asleep when you post.
Next, know the right stats. Here’s an important one: recent studies indicate that 80% of people 18-45 years of age check their smartphones within 15 minutes of waking. Perhaps you can use your knowledge of your audience to schedule a post right around the time most of them are waking up. Given this, many small businesses have seen some great success rates when posting between 6:30 – 8:30 in the morning.
Lastly, keep in mind that the weekends can be tricky. Some people have had some success by posting on the weekends, but you need to remember what weekends are for…relaxing. Many people try not to focus too closely on business-related actions online over the weekend, but then again there is a lot of Facebook activity on Saturdays and Sundays.
Depending on your industry, posting on the weekend may or may not work. Again, there is no clear answer to when the best time to post might be.
How about you? Have you found any magic windows of time that seem to work better when it comes to posting on Facebook? If so, please feel free to share!