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Using Normalcy to Identify With Your Audience
Remember how Seinfeld was categorized as a “show about nothing” and that alone seemed to make it a popular sitcom among the masses? Perhaps it was because, aside from the comedic twists and nearly everything Kramer was involved in, it was a show about
Are You Talking About Yourself Too Much? (Keeping YOU out of the conversation).
When you are building a brand, you may find yourself in conversations where it is very hard to not focus the entire discussion around you. It’s understandable; you’re excited about your business, the ideas you have for it, and the bright future you
What Not To Do When Getting Involved in Mobile Marketing
As a small business, if you haven’t already implemented mobile marketing into your plan of attack, you’re already falling behind. You’re missing out on incredible opportunities to reach out and interact with your audience in new and exciting ways.
In It For the Laughs: How to Effectively Use Comedy in Advertising
Personality obviously plays a large part in building a brand, whatever your personality may be, it needs to be reflected in your brand. If you try to fake it, clever consumers are going to see right through you. The key here is to remain genuine and pl
Consider These Small Changes Before You Consider Rebranding
From time to time, all of us get a little tired of the “same old-same old” approach to business. This can be dangerous for business owners that are overambitious because it could cause them to question their branding efforts. Since re-branding is one
Using Videos To Grow Your Business and Multiply Your Audience
If you ever find yourself getting tired of writing copy over and over again to promote your business or to keep your blog up to date, you might want to consider switching to video. Most people tend to think that venturing into video as a means of spreadin
How Your Small Business Can Avoid Costly PR Mistakes
If you’re a small business just starting out, the chances of being able to afford a reputable PR company are likely slim to none. Still, there are several PR practices that you can see to yourself—practices that can truly make you stand ou
Simple Brainstorming Strategies for Creating New Content
Creating intriguing content can become pretty hectic and tiresome, especially if you are trying to churn it out daily. If your business has a copywriter, this really isn’t your place to worry; the content creation is up to them. However, if you’re
Consumers Leaning Towards Family-Owned Businesses
One might think that in today’s competitive business landscape, the keys to most success would lie in conquering the market or quickly implementing the latest technologies. While both of these factors are certainly first in most business owners’ minds
Why Some Small Business are Turning to Tumblr
Small businesses have a lot of social media platforms to choose from. Facebook, Twitter, LinkedIn, Blogspot, Wordpress, Google+, and the two or three that popped into existence in the time it took you to read this sentence. Another social media tool ou