As a small business, if you haven’t already implemented mobile marketing into your plan of attack, you’re already falling behind. You’re missing out on incredible opportunities to reach out and interact with your audience in new and exciting ways.
Of course, it’s never too late to start. There are some very innovated ways to get in touch with your target audience and mobile marketing is providing them in new ways every day.
However, like any form of advertising, there are some bad ways to approach mobile marketing. So before you start working things out and getting involved, be sure you’re not going to be doing any of the following:
- Do not assume that all mobile devices will see your content the same. What looks great on an iPhone doesn’t look the same on an Android. You need to make sure that your efforts are obtainable by multiple devices.
- Do not make the mistake of making the same marketing approach for PC users and mobile device users. By doing this, you drastically limit your options. Part of the fun of mobile marketing is the interactivity (people posting pictures, entering real-time contests etc.). When you take this away by taking a PC-based approach, you’re defeating the purpose of mobile marketing.
- If you’re going to step into the mobile arena, be sure that your website is compatible with mobile devices. When users interact with your mobile ads only to find an old and out of date website that doesn’t display properly on their screen, you could lose potential customers and get a very negative word of mouth reputation.
- Don’t put the time, money, and effort into mobile marketing if you’re not ready to offer specials, discounts, and coupons. Part of the benefits of mobile marketing is the ability to offer these things to your customers in unique ways. This is a great way to spread your message and to have new people hear about your company.
Sometimes it is better to know what not to do when venturing into something new. If you can avoid these mobile marketing mistakes, you’ll be caught up and enjoying the fruits in no time!