Blog
Understanding and Lowering Your Bounce Rate
Do you know your website’s bounce rate? For that matter, do you even know what a bounce rate is? For the small business owners that are too busy digging themselves out of paperwork to stay up to date on this sort of jargon, let us explain: your si
Finding the Best Employees to Represent Your Small Business
If your small business has come to the point where it is time to hire on a few more people, there are exciting times ahead for sure. Some might argue that hiring for a small business is tougher than hiring for a larger business or corporation. There needs
The Importance of Audience Engagement
One of the many ways that social media has altered the landscape of small business is in allowing the audience to become a larger part of how a brand is shaped. For some businesses, engaging the audience is a large part of their marketing efforts and, in
Using Social Media Gossip Circles to Improve Your Small Business
Remember how when you were growing up, your parents always told you not to gossip? Part of this, of course, is not to listen to gossip. Well, that’s one bit of parental wisdom that you can toss to the curb as a small business owner. As a matter of fa
The Funny Side of Small Businesses: Small Business Jokes
With the weekend approaching and Cinco de Mayo right around the corner, what better way to prep for the weekend than some jokes. What? Small businesses need to have a sense of humor or else they’re in for a very rude awakening when it comes to dealin
Using Videos to Bolster Your Business
The use of videos in marketing is becoming more and more popular. If you don’t believe that, you need to check out the new YouTube report that states that they have an audience that now matches the amount of people using Facebook. The report also states
Simple Actions to Strengthen Your Brand
Yesterday, we spoke about a few of the ways your small business can weaken its brand—particularly by becoming watered down in an attempt to branch out into new areas. Rather than simply stating “Don’t do this,” it’s always good to take a look at
Branding Mistakes: Don’t Do What Gap Did
Losing focus on what your brand stands for can do irreversible damage. One of the most common reasons for a brand losing focus comes from trying to stretch themselves into too many directions. This waters down the brand and often causes consumer confusion
Keeping Fun at the Center of Your Facebook Page
It’s now common knowledge that if a small business doesn't have a presence online, they are at a severe disadvantage. But having a Facebook account is only part of the process. In fact, most businesses that get an account rarely use it—and those that
Improve the Quality of Your Small Business Newsletter
A few bad experiences with spam e-mail have led a lot of people to believe that most newsletters get lost in the clutter of spam and promptly deleted. Of course, if you have actually signed up to receive a newsletter, you’ll know it’s not sp