General BUZZ
The Successes and Pitfalls of Sharknado
The chances are pretty good that the majority of people reading this blog might have missed out on the weird pop culture phenomenon of Sharknado. (A pause here, to let that title sink in). Sharknado was an original movie that aired of SyFy Channel
Going Psycho: Getting in the Heads of Your Audience
If you want to get your brand’s message across in the most crucial way, you need to be able to play on the two primary interests of your audience: their wants and their emotions. This is why beer commercials usually feature big-breasted women, truck com
What Do Copywriters Do, Anyway?
We spent all of last week ironing out the details of some of the basics regarding effective copywriting to help build your brand. As a refresher of sorts, and as a way to finally clear the air for those of you that may not deal with the copywriting aspect
5 Twitter Mistakes That Will Hurt Your Brand
Yesterday we took a look at some of the best Twitter accounts from a different variety of brands. But on the flip side of that, there are some habits that can severely damage your brand’s reputation if you don’t know how to use Twitter the right way.
5 Twitter Accounts that Are Doing Branding the Right Way
In the land of Twitter, there are some brands that are getting the social media game exactly right and some that are doing it pretty poorly. Today, let’s take a look at some of the better examples before having a laugh or two at some of the worst exa
The Slippery Slope of Self Branding
When internet newspapers started to really take over the media landscape, many journalists that worked with traditional newspapers were left stranded and looking for work. Some of them turned to the internet, creating blogs to build their craft around.
How Your Brand Can Learn from Horror Movies
With Halloween right around the corner, have you given any thought to your favorite horror movies lately? As a business owner that’s trying to build a brand, you probably don’t give that much thought to horror movies, but believe it or not, classic ho
The Age of Video is Here (and Probably Crushing Your Brand)
There’s a good chance that most of you have heard of Dollar Shave Club. This was a small start-up business owned by Michael Dubin, a man that had simply got fed up with the expensive prices on shaving razors. At first glance, this cute idea for a sta
Get Out of Your Comfort Zone
If you are looking for new ways to grow and expand in your business, there is one surefire way to stretch your limits: get the hell out of your comfort zone. Business owners that choose comfort and familiarity over trying something new will usually fin
Why your Brand is Like a Toddler, Part 2
Much like your children, talking about them in passing here and there seems distant and downright negligent. So it would have been rude of us to not expand on yesterday’s post of how your children are very much like your brand (and vice versa). So he