General BUZZ
How to Make Your Brand More Relatable
You may think that you have your brand right where you want it. But just because you’re pleased with how you’re being presented doesn’t necessarily mean that your public agrees. A big part of building a successful brand comes in the ability to relat
Why Your Small Business Should Take On Interns
If your small business is growing and the workload is starting to stack up, your first impulse might be to place an ad to start looking for a new employee. But you can go another route, particularly during the summer. Have you considered hiring an inte
How to Create Engaging Content Every Time
One of the hardest things about remaining relevant in an online atmosphere is the ability to keep readers coming back to your content. For sites that develop content on a daily basis, they really need to make sure they are hammering out creative and engag
How to Prepare for Launching Your Own Blog
The decision to start a blog for either personal or business use is not one that should be taken lightly. While many can be fun to maintain, you should always approach your blog as a valuable asset. For a small business your blog is important because it i
Strategies to Personalize Your Website
You’ve spent the time and energy to get your website looking like you want. It looks nice and you’re doing a pretty good job at keeping it populated with fresh intriguing content. So why would you want it to look and feel like every other website out
Providing Localized Content to Your Customers
Social media has taught us that it is now easier than ever to please customers all over the world. This is, of course, a great way to get more customers and has the potential to drastically increase your profits. Still, there is something to be said ab
Small Steps to Stand Out from Your Competition
The small business atmosphere is growing more competitive day by day. As a business owner, you need to find ways to make yourself stand out…to make sure your audience will be able to easily differentiate your brand from others. There are some pretty
When Is The Best Time To Post On Facebook For Maximum Results?
Any small business that is involved in social media knows just how valuable Facebook can be to getting your message out to the masses. However, when it comes to mastering strategies on Facebook to get maximum results, things get a bit tricky. One of th
Sidestepping the 3 Most Common SEO Mistakes
SEO can be a huge headache to copywriters, especially if you don’t understand the intricacies and strategies it takes to really make it work. There’s not much that’s more frustrating than spending your valuable time working on SEO only to see no eff
Avoid These 3 Massive Copywriting Mistakes
Often, small business owners have to wear many hats—from marketing to accounting and all areas in between. This also includes copywriting, and for someone that has not been working towards writing as a career, copywriting can be tricky. There are str