General BUZZ
More Fun With Brand Misinterpretations in Other Cultures
Hey, remember that annoying Got Milk fad that was going around back in the day? The one where numerous celebrities wore milk moustaches and tried to make drinking milk seem cool? Well, you know who really remembers it? The majority of Spanish folks.
Put Your Name on Everything!
Looking for a way to make sure your brand stays in the public spotlight? This is easier than you think…you just need to be subtle and a little clever. It starts with freebies. Have something in your office to offer your clients (or even those would-b
Managing Your Online Reputation
We touched upon managing your brand reputation yesterday. Of course, in the age of the internet, this is much harder to do online. With so many different areas to cover with marketing and social media efforts, it can be hard to keep track of your on
Find Out What People Are saying About Your Brand
Remember in high school, it was always some huge deal if people were talking about you—no matter if it was good or bad. And no matter what sort of gossip it might have been, you wanted to keep tabs on what was being said about you. Yeah…your brand
3 Common Social Media Questions
Among the biggest bits of “well duh” information that so-called experts continue to drill into the heads of small business owners is that they are dead without social media. This is common knowledge by now. It’s like stressing to a new car buyer tha
3 Ways to Enhance the Brand Experience
Many brands are looking for the next best way to better engage their audience. And with so many companies doing the bulk of their business online these days, the customer experience has become a whole new thing. It’s no longer about a pleasant smile and
Are You Prepared for a Brand Extension?
Businesses look into brand extensions for any number of reasons. Sometimes they feel like they need to reach a larger audience. Sometimes if just feels that there is a natural extension of goods and services that are created naturally. Whatever the rea
Do You Know What Your Brand Is NOT About?
We spend so much time trying to define ourselves clearly to our customers that we often overlook one of the most important messages at our disposal—what our brands are not about. Let’s envision what most people would likely consider their dream wor
Let’s Learn About Branding Failures from Netflix!
We all know what Netflix is. The brand has basically become a household word and is making it more convenient than ever for people to watch their favorite shows (and, to some extent, movies) at home for a very affordable fee. Netlfix is changing the way p
4 Ways Content Marketing Can Still Get Results
In today’s super busy mobile marketing environment, we often get too focused on the quick fix and instant gratification. And while there is absolutely nothing wrong with this, we also need to remember what some of the most powerful marketing tools have