In today’s super busy mobile marketing environment, we often get too focused on the quick fix and instant gratification. And while there is absolutely nothing wrong with this, we also need to remember what some of the most powerful marketing tools have always been.
While content marketing might not be as popular as it once was, it tends to have more oomph to it than the quick-fix marketing that is currently taking most of us by storm.
So don’t give up on what works. Dance with the one that brought you to the party. (Insert your own overused metaphor here).
If you have a good copywriter on hand, content marketing can be extremely effective. Here are a few ways you can use content marketing to entice your audience and turn a profit.
- Do you have a blog? If not, fix that now and then come back to this article in a few months. And if you do (yay for you), revisit it and pull out the 25 most popular entries. Create an e-book with those entries and sell them for super cheap (think $1). Yu can also offer it as a free download on your site.
- Seek out other in your industry and offer to write guest posts for their site. This is a great way to build traffic and to show other how knowledgeable you are about the industry.
- Go old school…write up a direct mailing piece that will go only to your existing customers. Don’t be salesy. Just thank them for their patronage and let them know that you hope to be able to continue to work with them in the future. It’s also a good idea to offer some sort of coupon or freebie to go with this.
- Come up with an idea for a blog series. Try to make it a 5-part series so you can post one every day. Promote it for a few weeks before actually posting them to try to build some momentum and interest. If it does well, invite others to do the same with guest posts on your site; this can drive their existing traffic to your site and possibly net you a few future clients.
What are some ways you are still using effective content marketing? Do you see it as something that will eventually due out or as a tool that’s just as useful today as it ever was?