We touched upon managing your brand reputation yesterday. Of course, in the age of the internet, this is much harder to do online. With so many different areas to cover with marketing and social media efforts, it can be hard to keep track of your online reputation.

But there are a few things you can do to ensure that you have full control of your online reputation. Most are easy to do but might take some time, depending on your area of expertise.

If you really want to make sure your online reputation remains in a positive light, try out some of these strategies.

Stay Interesting: Nothing keeps your reputation sparkling like being able to consistently churn out fresh and relevant content that your audience wants to read. You’ll be even more golden if readers turn this content into hot viral topics that get spread through social media like wildfire.

Stay Away from Negativity: Face it. Here and there along the way, you are going to get some criticisms and maybe even some negative reviews or word of mouth. And while these might make you angry and trigger your need to defend yourself, don’t give in to such impulses. It’s perfectly okay for people to have their opinion—and when businesses personally respond in a defensive manner to negative feedback, they often come off as being whiny and needy.

Don’t be that guy.

Keep Tabs on Your Personal Online Self, Too: Chances are that you have a Facebook account for your business and for your own personal life, too. Well, when you’re behind they keyboard and have had a few too many beers, try to remember that your personal accounts are a reflection of your brand. You can’t be professional and well-versed on your business accounts and then get overly political and crude on your personal account with it being linked.

What are some ways your business has managed to keep your band reputation under control and always looking great? Do you find that it is harder online or off?