General BUZZ
5 of the Worst Copywriting Errors in Recent History
Whether you like to admit it or not, there is something in all of us that really enjoys watching those blooper shows. Maybe it’s the misfortune of others in comical situations or just knowing what is coming when the guy on screen doesn’t that appeals
How You Can Keep Copywriting Fun
Like any job, the more you work at it, the better you will get. Writing is no exception. Whether you’re writing novels or ad copy, practice definitely makes perfect. What’s more, when you write outside of your comfort zone, you stretch writing muscles
What Does Your Office Say About Your Brand?
When someone walks into your office, what sort of message are they getting? Does your office reflect your brand well or is it a mess of confusion? We’re not talking about just being tidy. We’re talking about the ability that your office has to repr
3 More Ways to Build Your Brand During the Summer
In keeping with our summer theme, we thought it might do some of the overachievers some good if we called out a few specific ways in which small business can effectively work on brand-building while everyone else is off at the beach. As we said, summer
3 Great Advertising Ideas for the Summer
There’s something about the beginning of summer that is almost magical. Whether it's an inclination for warmer weather or something instilled in us since childhood when summer meant the end of school, summer is a time for relaxing and playing it cool.
When Weird Advertising Works: The Aflac Duck
What exactly does a duck have to do with auto insurance? Nothing, really…unless the name of your insurance company just happens to sound like the sound a duck makes. The Aflac Duck have the company the boost it needed—and more. The commercials beca
Why Dodge’s “So God Made a Farmer” Super Bowl Ad Worked
In the midst of a day and age when marketing seems to be all about in your face pitches with celebrities and catchy slogans, subtle advertising often gets overshadowed and forgotten. However, during this year’s Super Bowl, one very poignant and subtle c
5 Ways to Make Sure Your E-Book Is Taken Seriously
We’ve discussed the importance of e-books on this blog before. If you’re a small business owner that wants to be seen as an expert in your industry, e-books can be an invaluable tool. But it takes a bit more than simply getting behind the computer and
Mobile Marketing at Work: Car Dealerships
Just like restaurants, car dealerships have also found some creative ways to utilize mobile marketing into their daily tasks. It’s more than just about improving sales figures, but it also comes down to providing a better customer experience and enhanci
Mobile Marketing at Work: Restaurants
Mobile marketing has the power to drastically change the way small businesses engage with their customers. It is much more effective is some industries as opposed to others, based mainly on customer base and existing media platforms. One industry that