Blogs
It’s Okay to be Narrow-Minded (Or, How to Not Dilute Your Brand)
Sometimes, success can go to a company’s head. This usually equates to spin-off products or services, as businesses venture out into other industries, hoping to get into the mix of things in other markets. Believe it or not, this is very rarely a goo
How Cross-Promotion Can Pay Off in the End
With movie-goers, crossovers are a huge deal. Look at the success of The Avengers. Sure, the comic book fans knew it was coming, but The Avengers was still one of the first movies ever to involve such a heavy crossover of characters from several movie fra
Are You Talking About Yourself Too Much? (Keeping YOU out of the conversation).
When you are building a brand, you may find yourself in conversations where it is very hard to not focus the entire discussion around you. It’s understandable; you’re excited about your business, the ideas you have for it, and the bright future you
Why Some Small Business are Turning to Tumblr
Small businesses have a lot of social media platforms to choose from. Facebook, Twitter, LinkedIn, Blogspot, Wordpress, Google+, and the two or three that popped into existence in the time it took you to read this sentence. Another social media tool ou
5 Ways Your Small Business Can Increase Its Chances for Media Exposure
Your small business can be the most well organized and talented company out there. But if you aren’t hitting the proper channels and getting the proper media exposure, no one will ever hear of you (outside of your local area of course). Her
Foursquare Shows The Importance of Small Business
There are so many apps coming out these days that many of them appear as nothing more than a blip on the screen. This can be dangerous, as some truly great apps can get lost in the flurry of activity. One app that has managed to surge ahead of the pack
Why Your Small Business Needs to Be Using HootSuite
There seems to be some new form of social media sprouting up on a monthly basis. For those of us that are trying to stay involved in all of them, it can get pretty frustrating. But did you know that there is a relatively easy way to manage all of your soc
5 Ways Your Small Business Can Use Vine
By now, anyone who knows even the basics about social media has heard about the recent release of a Video service. Called Vine, the app allows users to make 6 second videos that can then be sent through Twitter or Facebook. While a six second video doesnâ
3 Things to Avoid When Using PR to Gain Media Exposure
For a small business, working with any sort of PR agency or agent can significantly increase your media presence. Of course, many small businesses jump into the PR boat without any clear idea of what to expect. The great thing about a PR agent is that
Valentine’s Day Marketing: Point/Counterpoint
Love it or hate it, Valentine’s Day is upon us again. As one of the most polarizing holidays on the calendar, it is a day that gets much discussion and debate. Because of its popularity, it is an obvious target for businesses when it comes to offering s