Blogs
Branding Mistakes: Don’t Do What Gap Did
Losing focus on what your brand stands for can do irreversible damage. One of the most common reasons for a brand losing focus comes from trying to stretch themselves into too many directions. This waters down the brand and often causes consumer confusion
Keeping Fun at the Center of Your Facebook Page
It’s now common knowledge that if a small business doesn't have a presence online, they are at a severe disadvantage. But having a Facebook account is only part of the process. In fact, most businesses that get an account rarely use it—and those that
Improve the Quality of Your Small Business Newsletter
A few bad experiences with spam e-mail have led a lot of people to believe that most newsletters get lost in the clutter of spam and promptly deleted. Of course, if you have actually signed up to receive a newsletter, you’ll know it’s not sp
Copywriting Basics WhenYou Can’t Afford the Pros
In the early stages of any business, there are many items that simply can’t be purchased due to lacking funds. Copywriting is unfortunately often listed among these items. Can’t afford a pro copywriter but need some well-written content up on your
How to Draw More Traffic to Your Website
These days, a company’s website is one of the most pivotal features of their business. There is a very good chance that new clients will see their website before stepping foot into the business doors. So what do you need to do to ensure that your w
What Makes an Effective Logo?
One of the most important things you can do in order to better build an awareness of your brand is to have an appealing and recognizable logo. Your logo is, in many ways, the face of your business. It’s on your business cards, your promotional materia
Easy Green Practices for Your Small Business
With Earth Day upon us again, it’s time to hunker down and start to really evaluate the ways in which your small business can do a better job at being environmentally responsible. The term “going green” is more than just a slogan that makes people f
Copywriting for Your Brand: Inward vs. Outward
If you have decided to take on your own copywriting—whether it’s simple blog posts or writing articles for industry publications—there are a few rules you need to follow. One of the most crucial rules of copywriting for your own business is to force
Making a First Impression for Your Brand
All of those clichéd saying about first impressions are actually true—it’s the one cliché in marketing that you should actually believe. During your first introduction to someone, there are usually three reactions that we, as humans, will feel:
What Your Brand Says About You (and What You Say About Your Brand)
Have you ever been in a job interview where they asked “How would you describe yourself?” It’s a loaded question, really. How do you answer without seeming conceited or insecure? There has to be a happy medium, right? If you’re trying to est