General BUZZ
How Copywriters Spend Their Weekends
Small business owners and employees of all types spend their weekends in a variety of different ways. We all know the stereotypes of CEOs playing a few rounds of golf or taking weekend getaways into the mountains. But what about the employees? For exam
A Look Back at Kmart’s “Ship My Pants” Campaign
Everybody likes a good laugh, right? Sometimes, we even like a good laugh when it comes from something sort of awkward and uncomfortable…even in advertising. This was proven beyond a shadow of a doubt when the internet went ablaze with Kmart’s popu
When Re-Branding is a Necessity
The term “rebranding” is one that strikes fear into the hearts of business owners. It usually means that your brand is suffering and in need of redevelopment and a new approach. It’s not a pretty picture but the harsh truth of the matter is that
3 More Ways to Profit From a Recession
Yesterday, we talked about how you can continue to help your business grow even when you are working with reduced costs. While yesterday’s post was all about advertising, we thought it might be important to point out that there are many other ways to co
When Cutting Costs, Skip Advertising
While many people say that we are slowly coming out of our recession, many small business owners will disagree. Times are tight and making money in the small business arena is just as difficult as ever. When finances are low, some businesses may take s
Influencing Other with the 10 Laws of Influence (Part 2)
Yesterday, we started talking about the 10 laws of Influence and how you can use them to become a leader within your industry. But, as most crucial business-building instruction goes, these are laws that can’t all be covered in just one single blog p
Influencing Other with the 10 Laws of Influence (Part 1)
One of the most common ways your brand will likely win over a new client is through the way you influence others. There are many different ways to influence someone, especially when it comes to branding and advertising. But the main thing you need to conc
Finding Your Brand’s “Unique Factor”
You could be the best business in your industry within a wide geographical region. You could even be rocking out success after success online and taking the internet by storm with the sheer awesomeness of your business. But how long will it last? It re
3 Key Differences Between Online and Offline Marketing
It should be obvious to any small business owner that the difference between online and offline marketing approaches are pretty significant. Still, some older business owners tend to resort back to older tactics that they were trained on—offline tactics
Using Facebook and Twitter to Find New Customers
It’s no secret that many businesses are flat out using social media wrong. Some just don’t have a clue what they’re doing while others get their accounts and then let then never really use them. What many small business owners don’t quite under