Having your own e-book at your disposal can be invaluable—not only for furthering your business, but for cementing yourself as an expert within your industry. But it can also be a calling card of sorts. If you structure the book properly and have written it well, you can also use your e-book to better market your products and services.

In order to do this, your e-book needs to do three things effectively.

1 – Provide Solutions

Don’t just fill your book with personal insights our your own personal story (although those are nice things to include). You want to make sure your e-book is filled with valuable information that your readers and potential clients are going to find valuable. If you can write your e-book in way that will allow readers to use it as means to decide which solutions you offer that would be best for their needs, you have done it right.

2 – Clearly Define the Benefits of Your Company

Use your e-book to talk up your products and/or services without sounding overly “salesy.” You want to do more than just provide lists here; you want to give your reader an in-depth look at all of the benefits of your company. In all markets and industries, the more a consumer knows about a product or service, the more comfortable they are going to be with spending money on it. Use your e-book to answer every question a customer could potentially have about you have to offer.

3 – Relate to Your Reader

Before you sit down to write your book, make sure you have a good grasp on who your audience is. You need to let your audience know that you know them well and are there for them. A reader that can connect with you on such a level has a good chance of becoming a loyal customer. What ways can you connect with your readers outside of your product without straying too far away from the topic of your products or services? Find that common ground and sprinkle it into your book.

What has your experience been with e-books? Have you had success in better communicating with your audience through this invaluable tool?