Why Summer Is A Good Time To Work on Brand-Building

businessman-relaxing-on-sunbed-on-the-beachYesterday, we talked about how small businesses can use summer as a great time to play around with advertising in fun and creative ways. In relation to that, summer can also be the perfect time to work on your brand-building.

It’s not just college kids and school children that consider summer to be an end to seriousness and a time to goof off. If you take a hard look at most businesses large and small, you may see a trend: there are typically no new product launches or huge important announcements during the summer (aside from a sale or two). Most experts believe this is because families are planning vacations, so summer means that there is no real consistency in the lives of much of the public between June and August.

But as a small business owner, you can actually take advantage of this mindset. Because your completion will likely be following this lead, you can take this time to experiment with certain strategies and approaches that might otherwise set you back at other times of the year.

Want to tinker with that new updated logo you’ve been thinking of? Or maybe it’s time to update certain parts of your website and promotional materials. Perhaps you can finally get started on that television commercial you’ve been contemplating for a while.

Summer opens up all of these possibilities without the worry that they may distract you. Also, it is actually a very common belief that most people tend to be less stressed out and hurried during the summer months. If this is you, take the time to relax and have fun with branding exercises that you were scared to attempt earlier in the year.

Also take the time to be more active in social media. Make new contacts and spend more time on hotspots like Twitter and Facebook.

If you can manage to do these things (while taking some time off yourself), you’ll find that when the fall rolls around, you’ll be meeting new customers and have a fresh revised approach to your business while your competitor are still brushing off the summer laziness.

What are some other things you’d like to do for your small business as these lazy summer days creep in?

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