More on Finding Your Brand’s Voice

shoutingYesterday, we started talking about ways to shape your brand’s voice in a way that will better reach your target audience. We learned that by learning to anticipate what they’d want from your band, you can get an edge on the competition.

There are other ways to learn how to alter your brand’s voice, though. It comes down to asking yourself a few questions. This isn’t so much a simple analyzing of your brand, but a way to better understand how you can reach your own goals through your audience.

For instance, ask yourself some of the following questions whenever you feel that the voice of your brand isn’t connecting with your audience in the way it should.

Now, spend a bit of time answering the following questions:

  • How do you want your brand to make people feel? What emotion should rise up in them when they think of your brand?
  • What is one popular brand that you’d like to immolate? What are some traits of that brand that you admire as a business owner? Alternatively, what are some traits you admire about them as a consumer? What can you do to make sure you get to that point with your business?
  • What are three words that describe your brand? Take those three words and explain to yourself why those words fit your brand. If you’re successful in this, you may have just found primary keywords to drop into slogans and taglines….words that will hopefully resonate with your target audience.
  • What are a few brand “voices” that irritate you? Why do they irritate you? Take this answer and make sure your own business is not inadvertently mimicking those traits.

By looking at your own brand in this kind of light, you are almost able to view yourself from the place of your audience. If any concerns or major questions come up when you ask yourself these things, these are items that you should really scrutinize. They could be one of the reasons your brand’s voice isn’t as popular with your audience as you’d like.

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