With so much content available online these days, readers have a limitless pool of content to read. This should scare you at least a little bit.

After all, what is so special about your content that readers will want to spend time on your blog or website? Well, if you’re consistently churning out interesting content, that’s one big lure. Of course, if you’re putting content on your site on a regular basis, you run the threat of placing some stale posts up from time to time.

Luckily, there are ways to prevent that. Here are two ways that you actually have some control over.

Always Be Looking for a Way to Relate: Writing about topics that your target audience isn’t going to relate to simply makes no sense. You always want to write content that will have your audience engaged and learning something new in regards to a topic they care about. If you ever have problems finding new content to writ to in these regards, you can always fall back on writing posts that raise questions. These posts open the floor for your readers to participate in a discussion—making your blog the center of attention.

It’s Okay to Gossip…Sort Of: If you ever find yourself I a position to share information or news that no one else is privy to, do it! Whether or not they’ll admit it, most internet users love to a good inside scoop. There is no better way to keep your readers interested than to provide them with breaking news and information about an industry that they are interested in.

Note that it doesn’t have to always be breaking news. Sharing little known facts that are relevant to your readers can also hold their interest and keep them coming back.

Of course, if you choose one of these approaches, always make sure your information in accurate and backed up. When you can provide great creative and interesting content that is authoritative of official, you are also working towards establishing your online reputation.

What are some other avenues you have tried when it comes to keeping your content fresh and interesting?