How Contesting-Up Can Help You Improve Your Campaigns

Interacting with your audience is a key aspect of keeping them engaged and interested in your brand nowadays and one fantastic means of keeping connected is through contests. Contests give your audience something to do that is—ideally–related to your brand, it gets them interacting with each other and it gives you the opportunity to collect lots of valuable information.

Depending on how you decide to present the contest, various legal and technical preparations might be necessary, but tackling a complicated situation provides experience that will be valuable in launching more complex or large scale campaigns in the future.

During the course of the contest it will be necessary to deliver updates, respond to feedback, answer questions and—basically–remain in consistent communication with your audience. Communicating with your audience is something that should always happen regardless, but a contest can open up completely new lines of conversation and really push the level of communication further.

Once the contest has concluded you’ll be able to take a look at what worked and what didn’t so you can analyze this information and apply it to future contests and other campaigns. Alternating between contests and other types of campaigns can help keep things varied and interesting so that your audience won’t become disinterested. Additionally, contests always come with a prize and giving back to your audience regularly is the best way to ensure that they will keep on giving to you.

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