General BUZZ
Why You Should Use Facebook Ad Targeting
A lot of people that are marginally new to Facebook will no doubt make the classic Facebook first-timers mistake. That is, of course, creating an account and blindly posting updates that have no relevance to their audience. Or, worse than that, not updati
5 Ways to Use Facebook for Fall Marketing
Once October begins, many small businesses are gearing up for the downhill slide…holidays, vacations, and festive cheer all over the place! It can be a very busy time for marketing and advertising. Some will sink a good amount of money into fall mark
Why Some Businesses Are Getting Weird With Job Interviews
We’ve all had a bad job interview at some point. Some of us can probably even go so far as to say that we’ve had some weird job interviews. Actually, weird job interviews are getting more common. Depending on the kind of company you have applied fo
Why Pre-Marketing Planning is the Most Important Part of Marketing
We’ve all had that feeling…that Next Great Marketing Idea has just struck you and it’s time to go ahead with it while the going’s good! No since in wasting time, right? Well…slow down there, buster. Take that idea, sit it down in your offi
3 Marketing Strategies to Help You Get Ahead
There are businesses and brands all over the globe that are succeeding in different ways. There is no one surefire way to arrange your marketing schemes to get you to the next level. There are hundreds of different of marketing approaches that var
Dealing With Unpredictability (and Using It To Your Advantage)
Has your business planned for everything? Have you thought about the absolute worst case scenario for your brand and come up with a resolution? Have you planned for the worst rather than dreaming about all of the awards and accolades you’ll receive?
Kids Can Show Us How Effective Branding Can Be
Children are exposed to branding at early ages. Even though the bands in question aren’t targeting 4 and 5 year-olds, studies have shown time and time again that even young children re able to identify brands. More than that, they even begin to develop
The History of Rebranding Failures: The SyFy Channel
For many people, the SyFy Channel might just be one of those channels you surf by, always skipping it…but on occasion, something interesting might be on. And for that person, the one that is unfamiliar with the channel, they might think to themselves: W
How to Run a Succesful Social Media Campaign
If you’re a successful business that keeps bringing in new clients on a consistent basis, chances are pretty good that you’ve got a pretty strong social media presence. It’s no secret that social media is a vastly important tool for small businesses
What the NFL Can Teach Us About Branding
Finally, football season is upon us again. Through the course of the season, we’ll see plenty of ads featuring famous players, alerting us to charities and other noble causes. Aside from some of the theatrics and drug scandals, football can be quite edu