Blogs
4 Ways to Apply Social Media Data
One of the many benefits of most social media and marketing tools is that they offer the opportunity to collect data that can be analyzed to improve future campaigns and other business procedures. Knowing how best to make changes based upon what this data
How Contesting-Up Can Help You Improve Your Campaigns
Interacting with your audience is a key aspect of keeping them engaged and interested in your brand nowadays and one fantastic means of keeping connected is through contests. Contests give your audience something to do that is—ideally--related to your b
Why to ‘Gamify’ Your Website!
Back in the day, gamers referred to a very distinct subculture, but today almost everyone is a gamer. The gaming demographic is growing exponentially with each passing day and while games might not be suitable to every business, the concepts behind gaming
How to Get People to Care About Your Brand
When your product is a sleek, exciting gadget that blows its predecesssors generation away or a flashy new application that is exactly what everyone wants, creating hype is pretty easy. People are always looking forward, seeking the next big thing and try
Two More Ways Advertisers are Responding to Digitization
Advertisers have leveraged both experimentation and the creation of content over ads as a means of adapting to the increasingly digital nature of our world and our lives, but the changes haven't stopped there. Advertisers and marketers have not only neede
Two Ways Advertisers are Responding to Digitization
We are living in a digital world. Cell phones, computers, the internet, television—we interact with electronics daily, digital signals permeate our air and few can fathom communication without a battery or power source involved. It has changed the way b
Tips on Managing Your Tweets!
Twitter is an incredibly useful and influential social media tool that is used worldwide and knowing how to use it effectively can have a huge effect on how well you keep in touch with your customer-base. There are simple steps and helpful tools that can
Why Earned Media Fuels Everything
When it comes to marketing there are three types of media—paid, earned and owned. Paid media generally refers to ads, owned media generally refers to anything that the company has control over—like websites—and earned media refers to media that othe
Everybody’s Doing It
Peer pressure is usually a terrible reason to do anything in life, but when it comes to marketing your business you want to pay attention to what the other kids are doing. Any company doing well enough to be considered your competitor is bound to be marke
Accomplishments by Using Social Media for Marketing
Communication on social media websites is very easy and effective for marketing. This is what every online marketer agrees with. Small businesses have also adopted social media for success by increasing their marketing strategies through social media.