The latest social media craze comes in the form of images. By now, you’ve probably at least heard of Pinterest. Unlike other social networks, the site isn’t so much about updates as about sharing your interests through images. Many businesses have already discovered using images on Facebook and other social sites is a great way to generate buzz. Imagine using a site where images reign supreme.
Unlike Facebook where posts and images often get lost, images on Pinterest are easily organized so your followers can quickly find what they want. There are no games or status updates to compete with. Even comments are automatically minimized to create a clutter free space where the images tell the story.
Pinterest offers a unique chance to get personal with your followers. Post images which show your business in the community. Display the latest products in use by real customers. For instance, a restaurant my post pictures of happy customers enjoying the newest menu items or a pet store might post images of cute puppies playing with toys. The idea is to truly show potential customers what they are missing out on.
Network With Others
Pinterest isn’t just about you. Look for similar or complimentary businesses. Share their images with your followers. As with other social networking sites, take the time to network. You can also share the images of your followers when applicable.
Connect With Other Networks
Connect Pinterest with Facebook and suddenly you’ll see your Pinterest activity pick up. Many Facebook users are already on Pinterest. The pictures they share and post are listed on their Facebook walls. The same holds true for anything you share or post. If you’re new to Pinterest, this is the perfect way to gain a following. As the shares start to increase, you’ll find an entirely new following looking forward to your every image.
Less To Compose
Frankly, composing politically correct, non-boring status updates can be difficult at times. Pinterest takes away the pain by simply asking you to post images. The only thing you really need to compose is a caption and responses to comments.
Finally, Pinterest allows you to show off your humorous side by posting funny, non-offensive images (related to your business when possible) along with business photos. Followers love humor and personality. Take advantage of it.