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Social Media Beyond The Numbers
One of my favorite quotes about social media comes from Erik Qualman, the award winning author of Socialnomics. In the book Qualman states "The ROI of Social Media is that your business will still exist in 5 years". This statement is rooted in the arg
Facebook For iPhone Updates
This week, Facebook updated its mobile platform including the ability to view your friends on a map from the Places area , updates to the News Feed, an updated notifications interface and the ability to unfriend someone from your phone. The most antic
April Fools Day Infographic
Social media is a great outlet for pranks on April Fools Day and this year is no exception. If you are still thinking about getting in on the action check out this infographic created by the researchers at Lab 42.
Keeping Up To Speed With Facebook
One of the most proliferating complaints about the Facebook platform for both users and developers has been their constant upgrading and change to the interface. Perhaps it is human nature that makes people prone to dislike change, but Facebook has mana
Does Twitter Bring Added Value To Your Business?
According to a recent study by Sysomos, maker of social media analysis tools, a staggering 71% of all tweets produce no reaction in the form of re-tweets or @ replies. This huge percentage of tweets going unaddressed begs the question. Is Twitter brin
Transformation of the Modern Media Agency
Lisa Waananen has created a very interesting infographic that breaks down the trends in the modern day media agency. Not surprisingly, social media and mobile marketing are 'in' while more traditional methods of marketing like TV and newsletters are 'ou
A Successful Social Media Approach, Part 2
In the first part of this article, the process of creating a successful social media approach focused mostly on an introspective look at your business and how you can leverage what you have to connect with the community of people looking who can benefit f
A Successful Social Media Approach, Part 1
These days there is no shortage of statistics that show social media outlets are the place to be when it comes to marketing your brand. There is no question that services like Facebook, Twitter, or Tumblr are viable platforms to get your message out t
Change to Google SEO Algorithm
At the end of February, Google announced a major change to its search ranking algorithms which has started to create some BUZZ within the online communites, and rightly so. The change will impact up to 11.8% of their total queries. According to the
Facebook is The King of Social Media
According to research firm eMarketer, more than half of adult internet users in the US logged into Facebook at least once per month last year. They project an increase of 13.4% this year, meaning Facebook will reach 9 in 10 social network users. Just a