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The Top 5 Ways To Kill Your Social Marketing Campaign – Uncovered.

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Nothing is worse than carefully crafting a social marketing campaign only to kill it during the execution. Just because social media is effective for promoting your products, service and business, it doesn’t mean using it is foolproof. There is a right way and a very wrong way to do it. If you’re guilty of any of the following, stop immediately. These five ways are guaranteed to kill your social marketing campaign.

Never Update

The entire point of social media is to keep people updated. Businesses often make the mistake of simply creating a profile and posting a few posts or links. This isn’t enough. Unless you give users a reason to notice you, you’ll gain no followers and no traffic. Update several times a day, if possible, to be a true social media hero.

Post Too Often

Posting every few minutes is a major mistake. Users see this as spam. Unless you truly have something important or useful to your followers, limit your posts to no more than one an hour. You should also avoid duplicate posts as users get tired of seeing the exact same thing.

Getting Too Personal

Remember you are running a business. Keep your personal life, including your opinions, out of your social media campaign. Nothing kills a campaign faster than controversy due to political, religious or slanderous comments. Your followers may not share your opinions. Always keep posts business relevant only.

Creating A Single Strategy

Most businesses use multiple social networks. Using a single strategy for all of them means only one will succeed. Every social network is drastically different. While there are similarities, create a different plan for each to ensure you take advantage of each network’s strengths.

Ignoring Followers/Friends

Once you gain a following, nothing hurts a campaign more than ignoring those who like you. Participate with your fans. Just like with updating frequently, you must respond to messages and comments. This doesn’t mean respond to every post, but show fans you actually read what they post.

How to Make the Most of Social Media Mistakes!

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As with most problems, the best solution is always prevention, but in a fast-paced world ruled by digital media and practically reflexive social interactions, making a slip up here in there is bound to happen. Being careful, attentive and thinking before you post should help you avoid making a huge mistake, but in case you ever post something that wasn’t meant to be said on an official account then don’t panic; these two simple tips can help you deal with it.

1. Apologize. This is a no-brainer, really, and may be all that’s needed in some cases. In the case that something that was meant to be posted on a personal account ends up on an official one, delete the content and promptly issue an apology addressing the mistake. There’s no need to make a huge deal out of it in most cases, but if something offensive or inappropriate was posted do be sure to make it very clear that the organization, company or party represented by the social account had nothing to do with it.

2. Leverage the mistake. Was the misplaced tweet funny? Did the accidental post on Facebook get a lot of likes? Has any sort of positive attention been generated in any way? If nothing negative was stated in the post then just make the most of it. If you can get away with not deleting it then leave it online to be immortalized and see how much more buzz it might generate, but do make sure to acknowledge the mistake—again—in a way that doesn’t make too huge a deal about it. Make a joke out of the situation or, if possible, find some way to use it to create a conversation with your audience.

Ready for some Twitter tips? Four fantastic Twitter tips!

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Twitter is fairly easy to use, but there are several simple ways to get a lot more out of each moment spent on Twitter. These tips will help you uncover some things about Twitter that you may not have known while maximizing your Twitter networking and marketing efforts.

1. Keep tweets super-short. Tweets have a limit of 140 characters, but you’ll be better off keeping your tweets to a maximum of 125 characters or less. Messages that use up the entire character limit are impossible to retweet and quote for replies, so the shorter you keep your tweet, the more easily other people can interact with it.

2. Don’t use a reply column. Columns help keep things organized in your Twitter client, but every time the client searches for mentions, replies and DMs it uses up an API call. There is a limit of 150 API calls per hour, so highly-active tweeps can easily run through this limit before an hour is up. Instead of making use of this column set up a column dedicated to a search of your own Twitter name. It will deliver exactly the same results without using up your API limit.

3. Position links carefully. The most common spot for links is usually at the end of a tweet, but sometimes placing it elsewhere within the body of the tweet attracts more attention since it’s less common. If it makes sense in a specific case give it a try and see how it works.

4. Create groups and give them columns. Even if your entire list of followers and followees are in some how related to your brand there is bound to be some diversity amongst them. Group them accordingly, give the most important groups columns and you’ll never have to search for the most important tweets in your feed.

What Are Your Customers Thinking? Four Ways to Find Out What Your Audience Wants!

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Creating content that appeals to an audience’s interests can seem simple in some cases and almost impossible in others, which is why it’s important to know how to leverage social media to find out what it is that they truly want to see. These four steps can help you give an audience the most simply by listening to what it is they have to say.

Ask directly. Initiating direct conversation with your audience is always a good idea. It shows initiative, creates a relationship and gives you the opportunity to get direct answers about what matters to and interests them.

Create polls. Polls basically allow you to ask the same questions and collect an organized set of answers. Ending up with a clear set of statistics is much quicker and more efficient than analyzing individual responses and since they’re quick to respond to there is a good chance you’ll actually get more responses. Polls are perfect for reaching out to large groups of people and you can always include an “other” choice with an option to elaborate so that everyone’s opinion is heard.

Check up on your social networks. Know which Facebook posts have the most likes and responses. Know which tweets are re-tweeted and favorited the most. Activity on social networks can show you what kind of content engages people the most and what kind doesn’t seem to generate much interest, helping guide future content.

Identify conversation starters. Sometimes the content that generates buzz may not be what usually attracts attention, but that doesn’t make it any less important. Take note of anything that really gets people talking, be it issues, news or simply something interesting.

Keeping content engaging and relevant is a constant and active process, but paying attention to what your audience tells you can make it world’s easier.

How Contesting-Up Can Help You Improve Your Campaigns

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Interacting with your audience is a key aspect of keeping them engaged and interested in your brand nowadays and one fantastic means of keeping connected is through contests. Contests give your audience something to do that is—ideally–related to your brand, it gets them interacting with each other and it gives you the opportunity to collect lots of valuable information.

Depending on how you decide to present the contest, various legal and technical preparations might be necessary, but tackling a complicated situation provides experience that will be valuable in launching more complex or large scale campaigns in the future.

During the course of the contest it will be necessary to deliver updates, respond to feedback, answer questions and—basically–remain in consistent communication with your audience. Communicating with your audience is something that should always happen regardless, but a contest can open up completely new lines of conversation and really push the level of communication further.

Once the contest has concluded you’ll be able to take a look at what worked and what didn’t so you can analyze this information and apply it to future contests and other campaigns. Alternating between contests and other types of campaigns can help keep things varied and interesting so that your audience won’t become disinterested. Additionally, contests always come with a prize and giving back to your audience regularly is the best way to ensure that they will keep on giving to you.