Author Archives: Jake

Want to Succeed? Success Lies In Social Media…

Every business wants to succeed. Not just today, but in years to come. The way you market your business is changing. You cannot just rely on television ads or print campaigns. The road to success lies in social media. In years past, word of mouth was the perfect, low cost way to market your business. The trend has returned with a slight spin – word of mouth is now online.

The best way to discover what your customers want or like is by interacting with them. Most other forms of marketing severely limit or exclude customer interactions. More often than not, businesses simply tell customers that their product is better. There’s no real way for customers to get to know your business.

Millions of potential customers use social networks on a daily basis. This gives you not only a chance to interact, but to provide more details on your business in a safe environment users already trust. You have the opportunity to let customers know about new products and services, community activities, contests and promotions and regular details about what your business has to offer.

With a website or standard ad alone, you have to wait for customers to find your website through a search engine or click on an ad. This is not the kind of chances you want to take with your company. Profits don’t grow by simply hoping they will. When social media users have an interest in a company or product, they search for it on their favorite network. If you have a presence, they’ll like you or recommend you to friends. Then all updates appear as you post them.

You are suddenly the user’s friend. You don’t have to hope they revisit your website or see the latest ad. Your updates appear on every news feed or update list for every user that subscribes to your posts. One step and your updates go out to hundreds of thousands, if not millions of fans and subscribers.

Instead of advertising every product, advertise your social network presence. This reduces the amount of ads to create and still increases website traffic and profits. Whether your business is old or new, social media is the key to success. Get attention, get fans, get business.

Why You Need To Use Multiple Platforms!

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The biggest mistake most businesses make is to only use one social media platform. In most cases, they either choose Twitter or Facebook. The truth is, one just isn’t enough. Every platform has its own benefits, but no one social media network can reach everybody. With the millions of potential customers reachable on social networks, why not take advantage of having the biggest audience possible?

While some people belong to multiple social networks, others choose just one. If you limit your company to a single network, you are missing out on the thousands, if not millions, who use a different one. In fact, there are millions of Internet users who have never ventured on to Facebook. This is a major audience you could be missing out on should you promote your business or product just on Facebook.

How To Choose

The best part about a social media marketing strategy is you actually save time by using multiple platforms at once. For instance, regular updates on promotions or new products can be sent to Twitter and Facebook at the same time. The easiest way to choose which networks you want to use is by deciding the type of audience you want to reach.

If you’re simply looking to reach many people at once, choose the largest social networks. If you are looking to reach certain niches, look for more niche social networks. For instance, to appeal to other businesses, a network such as LinkedIn may work better. Overall, try to make certain your promotions match the network you use.

The Benefits

Obviously, the biggest benefit of using multiple platforms is to reach a larger audience. The more people who see your business, the better. When you use multiple platforms, you also help take your business mobile. While some networks aren’t on board with the mobile craze, others are. This ensures you reach your audience wherever they are.

Multiple platforms also give you more options. With Twitter, you have 140 characters. With Facebook, you have longer messages with in status previews of pictures and videos. With LinkedIn, you can reach potential employees and related businesses. Even YouTube as a social network gives you the chance to show customers exactly what you have to offer.

What Are Your Customers Thinking? Four Ways to Find Out What Your Audience Wants!

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Creating content that appeals to an audience’s interests can seem simple in some cases and almost impossible in others, which is why it’s important to know how to leverage social media to find out what it is that they truly want to see. These four steps can help you give an audience the most simply by listening to what it is they have to say.

Ask directly. Initiating direct conversation with your audience is always a good idea. It shows initiative, creates a relationship and gives you the opportunity to get direct answers about what matters to and interests them.

Create polls. Polls basically allow you to ask the same questions and collect an organized set of answers. Ending up with a clear set of statistics is much quicker and more efficient than analyzing individual responses and since they’re quick to respond to there is a good chance you’ll actually get more responses. Polls are perfect for reaching out to large groups of people and you can always include an “other” choice with an option to elaborate so that everyone’s opinion is heard.

Check up on your social networks. Know which Facebook posts have the most likes and responses. Know which tweets are re-tweeted and favorited the most. Activity on social networks can show you what kind of content engages people the most and what kind doesn’t seem to generate much interest, helping guide future content.

Identify conversation starters. Sometimes the content that generates buzz may not be what usually attracts attention, but that doesn’t make it any less important. Take note of anything that really gets people talking, be it issues, news or simply something interesting.

Keeping content engaging and relevant is a constant and active process, but paying attention to what your audience tells you can make it world’s easier.

4 Ways to Apply Social Media Data

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One of the many benefits of most social media and marketing tools is that they offer the opportunity to collect data that can be analyzed to improve future campaigns and other business procedures. Knowing how best to make changes based upon what this data tells you can be vital to getting the most out of the information that it offers.

1. Adapt to your audience’s interests and concerns. Seeing how customers respond and react to certain messages, media and other content will help give you a good idea of what matters to them, thus allowing you to adapt your goals to reflect these things.

2. Develop your media. Social data can help you improve what you already offer on existing sites, networks and in various types of media and propaganda as well as help introduce new media and options through which to reach your audience.

3. Find outside influences. Within every audience there is “that person.” That person—or persons—speak out about your brand and have a huge impact on how other people look at it. Knowing who these individuals are is important because consumers tend to listen to and trust other consumers more than the brand in question, and following these individuals will help you see how they are influencing your brand’s image.

4. Respond to consumers. Whether it’s a matter of satisfaction, dissatisfaction or a mere need for consumer-company communication, you can create open conversations with consumers, which is the only way to create an opportunity for positive communication. Even if conversations take a negative turn, responding with genuine concern will help things end on a positive note.

Social data can offer a plethora of information that will help you develop and improve your marketing campaign, but only if you actually make use of it. As opposed to letting this data to be collected without achieving anything, apply what it tells you to improve your campaign and enjoy the results as they are compounded over time.

How Contesting-Up Can Help You Improve Your Campaigns

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Interacting with your audience is a key aspect of keeping them engaged and interested in your brand nowadays and one fantastic means of keeping connected is through contests. Contests give your audience something to do that is—ideally–related to your brand, it gets them interacting with each other and it gives you the opportunity to collect lots of valuable information.

Depending on how you decide to present the contest, various legal and technical preparations might be necessary, but tackling a complicated situation provides experience that will be valuable in launching more complex or large scale campaigns in the future.

During the course of the contest it will be necessary to deliver updates, respond to feedback, answer questions and—basically–remain in consistent communication with your audience. Communicating with your audience is something that should always happen regardless, but a contest can open up completely new lines of conversation and really push the level of communication further.

Once the contest has concluded you’ll be able to take a look at what worked and what didn’t so you can analyze this information and apply it to future contests and other campaigns. Alternating between contests and other types of campaigns can help keep things varied and interesting so that your audience won’t become disinterested. Additionally, contests always come with a prize and giving back to your audience regularly is the best way to ensure that they will keep on giving to you.

How to Get People to Care About Your Brand

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When your product is a sleek, exciting gadget that blows its predecesssors generation away or a flashy new application that is exactly what everyone wants, creating hype is pretty easy. People are always looking forward, seeking the next big thing and trying to stay ahead of the masses, so consumers often obsess over promising new technology and beg for beta keys for the next big web application.

But what about the little guy—the guy who offers something that people really need, but that just isn’t that interesting? Marketing a product that people are bound to glance over is certainly challenging, but not impossible. According to Maslow’s hierarchy of needs, the need that must be fulfilled before any other is considered important is physiological needs—food, shelter, safety, social acceptance and all the other things that keep us alive as individuals and a species. With that being said, it would seem that the things that keep this need tended to—food, cleaning products and the like—should be really easy to market, right? Not so much.

Keeping this need filled is pretty easy in most of the developed world today, even if you are struggling, which allows people to almost constantly focus on higher “needs” which fuel things such as human curiosity. People constantly need things that are interesting or stimulating in one way or another, and dynamic products can easily market through this.

If your product fulfills a basic need, however, you need to determine what desire it can fill for your potential customers. Lysol, for example, doesn’t expect people to be interest in cleansing products and, instead, focuses on people’s desire to keep a clean home. By finding what people can achieve with your product that will matter to them, you can focus a successful marketing campaign with a lot of creative potential, as it will be based upon not only a product but a concept that people are already passionate about.

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