Many brands are looking for the next best way to better engage their audience. And with so many companies doing the bulk of their business online these days, the customer experience has become a whole new thing. It’s no longer about a pleasant smile and matching the atmosphere and feel of your brand (although those remain important).

If you really want to enhance the brand experience for your customers and make sure your brand will always stick with them, there are a few approaches you can take. This applies to the online and offline experiences.

To stretch your efforts at improving your brand experience, keep these things in mind.

1. Online retailers have totally redefined the purchase experience. If you want your brand to supply a great user experience for your customers, you have to be able to at least try to match some of the more popular retail options, Think of how Amazon is now offering their customers a guaranteed two days hipping option as well as a return policy that always seems to work in the customers’ favor. You need to be prepared to offer your customers a simple means of purchase, especially in online environments.
2. All of your employees need to be on the same page. Some businesses even implement a form of “brand training” for their employees. This builds a common view of what your brand is about and also serves to get your entire workforce fired up about your brand’s appearance and message.
3. Remain consistent in your online and offline appearance. Your customers should be able to expect the same thing in your physical store that they are used to seeing on your website or social media platforms. This eliminates brand confusion and helps to cement your brand, making it easier for people to generate a word-of-mouth buzz around your brand.

What are some other ways your brand has been able to enhance the brand experience for your customers. Do you think these types of improvements are easier online or off?