If you’re a successful business that keeps bringing in new clients on a consistent basis, chances are pretty good that you’ve got a pretty strong social media presence. It’s no secret that social media is a vastly important tool for small businesses today; without an online presence—particularly on Facebook or Twitter—your company is going to struggle with brining in new clients.
But for those of you that haven’t yet dipped your toes in the social media pool, there are some fairly basic ways to get your very first social media campaign off the ground and running.
- Don’t Make Assumptions: That old saying about what happens when you assume is really true. Don’t assume you know your audience. If you use social media to convey a message or establish a voice that you re certain connects with your audience but ultimately fails, you’ve lost a lot of time and, even worse, will be unattractive to the very people you are trying to appeal to.
- Take the Time to Listed: Before you launch a social media campaign, take the time to understand what the public opinion of your band is at the time. Listen to customer feedback and be open about accepting your weaknesses. You want to be at your strongest and feel confident when you kick off your campaign. You can actually use social media to find this kind of information; just run a few searches on your brand to see if there are any conversations taking pace that are centered on your business.
- Engage. This can be done in a number of ways. You can take the time to be conversational through social media rather than approaching your audience as a business. Take the “friend” approach to let them know that you are interested in more than just their money—you want to get a better understanding of their needs and expectations.
Keep in mind that there is no “magic formula” for achieving social media success. But if you have these three areas down, you stand just as strong of a chance as anyone out there to have a strong social media campaign.
