Tag Archives: twitter marketing

4 Ways To Optimize Tweets For Increased Exposure

Twitter only gives you 140 characters to get your message across. While you can easily post a quick statement, it may get lost in the millions of other tweets if you don’t make the effort to optimize those precious 140 characters. There is a big difference between a tweet and an effective one. Businesses who optimize their tweets gain far more followers and see the maximum benefit Twitter has to offer.

Answer Before Asked

As a business, you likely already have a FAQs section on your site. Customer support regularly receives and answers questions from visitors. You may even receive questions through Twitter. Help answer questions by posting the answers to common and not so common questions on Twitter on a regular basis. If your products are used during certain seasons, focus answers around those products as those seasons approach.

Post Stats

People love random tidbits of knowledge. Each day post a quick statistic or fact that’s relevant to your company. These can be serious, humorous or anything in between. The object is to give followers something to look forward to while adding personality to your business.

Master The Hashtag

New followers often find Twitter accounts via the search function. If you want your tweets to be more search friendly, use relevant hashtags. Twitter lets you see the most popular hashtags. Whenever possible, try to incorporate a popular hashtag or something related to the trend into your tweet for maximum exposure. However, only do this if it fits your tweet. Only use hashtags that are actually relevant to your tweet to avoid being classified as spam.


Consider having a daily or weekly promotion. Since everyone loves a discount, contest or sale, these types of tweets are some of the most shared. You increase business and gain new followers at the same time. You can also share promotions from partner businesses. The idea is if you share their tweets, they’ll share yours as well.

Whatever you do, always make the most of your 140 characters. Whenever possible leave at least 10 characters free so others can retweet and add their own quick message.

Is Social Media Important? How about BUZZ?

Are your social media marketing campaigns bringing in sales? If you answered “yes,” you’re part of a very small group found a recent study.

Although many marketers see the value and potential of social media marketing, most have yet to translate that into sales, found a new report by R2integrated.

According to the study, 65% of respondents said that their companies have not increased revenue or profited using social media. When asked about their biggest impediment, 36% of the respondents cited “not enough data or analytics to develop ROI” as their #1 challenge.

So if social media is not creating the ROI for your business you require – should you scrap it?

That is the question on the minds of many companies who setup a Facebook and Twitter account, and then think – “Ok, I setup my social media campaign, now what?”

Well the answer is that social media will bring in the ROI you require but it takes time. It is true that social media marketing is seen as a cost-effective way to market yourself – however unlike other mediums, it is the most human labor intensive type of marketing.

In order for you to become successful in your social media campaigns, you need to have a game plan. Here at readyBUZZ, we believe taking the following approach to social media will allow you to open up a new world of marketing for your business:

1. Build a professional marketable site (with opt-in forms, valuable customer information, a blog, and multiple points of contact)
2. Build a professional Facebook and Twitter page for your business and do NOT co-mingle it with your personal accounts.
3. After building these components, it is time to market your business. A solid social media campaign incorporates daily blog posts, daily informative/interesting posts on social media sites, monthly/quarterly press releases, and of course extensive networking / online relationship building.

And remember, make sure to add an analytic software to your site to see where your traffic is coming from, where it is going on your website and if you are converting.

Social Media marketing still proves to be an a fundamental player in your ultimate marketing plan – so make sure to give it the time and professionalism it deserves!