9 Reasons Your Company Probably Needs a Ghostwriter

Small business owners have a lot on their plate. In many cases, one individual is responsible for making schedules, payroll, working with clients, marketing, maintaining the company blog and even running out for lunch.

It can all add up to be too much.

There is help to be had, though. More than that, there is help to be had that can go far beyond just knocking out tasks. For instance, you can take care of that pesky keep-the-blog-updated task by hiring a ghostwriter. A ghostwriter does more than just handle the writing for you; they add a professional level of writing that you probably don’t possess. More than that, they also know how to tailor the copy on your website or blog to attract more readers—and that means more potential clients and a wider online reach than you currently have.

So…why hire a ghostwriter? And what exactly do they do?

And why on earth would you need to pay someone to write content that you can churn out in your spare time?

Glad you asked.

They’re trained writers.

Professional ghostwriters know that they’re doing. While you were in college for business, snoozing through marketing classes and dreaming of how your business would take over the world, ghostwriters were learning how to write—and write well. Ghostwriters have been specifically trained to communicate effectively through the written word.

They can help you get noticed.

Whether you’re hiring a ghostwriter to keep your blog content up to date or to work on an e-book that you plan to use as a promotional tool for your business, their work can help get you noticed. Of course, the beauty of a ghostwriter is that no one knows that you didn’t write the content. If a ghostwriter can craft your copy in a way that makes you seem like an expert in your field, you’ll reap some serious rewards in the future. On the other hand, if you try writing such copy yourself and aren’t a great writer, you can cause the opposite effect.

They can work Google magic.

Ghostwriters can do more than just make you sound good on the printed page. Many of them are also experts when it comes to SEO and keywords. This means that if you supply them with appropriate keywords related to your industry, they can create content that can help you crawl higher and higher on Google page rankings.

They adapt easily.

One scare factor many people gave when it comes to hiring a ghostwriter sounds something like this: “But I want this to sound like me. How will someone else be able to write in my voice and get my personality across?”

It’s a good question and an easy one to answer. Refer back to the first reason on this list. Part of that training involved being able to read someone’s writing or to even speak with someone face-to-face and be able to adapt to their style and voice, right down to your temperament and traits such as a sense of humor.

They make you look brilliant.

Essentially, a ghostwriter can take your words and turn them into glamorous quotable copy. You know how, on occasion, you’re talking to someone and can’t quite figure out the best way to express what you mean? Well ghostwriters rarely have that problem. No matter how complex or over-the-top your point may be, a professional ghostwriter will not only be able to communicate it, but they’ll be able to write it in a way that will be relatable to your core audience.

They’ll save you time.

It’s not just enough to have the idea for an e-book or a few great blog posts. You have to find the time to write them. And really, what small business owner has the time for that? However, a ghostwriter can take all writing oriented tasks off of your plate, allowing you to spend more time focusing on how to better grow your business.

They have a better idea of what readers want to see.

Most ghostwriters tend to keep up with industry trends—the writing industry, not whatever industry you are in. At first glance, this may not seem like a huge advantage. But when someone visits your blog or reads your e-book, they want a little bit more than to be informed. They also want to be entertained. A ghostwriter’s knowledge of what current readers want to see comes in extremely handy here. Their ability to weave these two concepts together ensures that your copy will consistently engage your audience and keep them coming back for more.

They can remove themselves from the content.

Any author in the fields of both non-fiction and fiction will tell you that it is often hard to view their material subjectively because they are so close to it. If you have written the content and poured your time and effort into it, you almost always need another set of eyes to verify whether it is any good or not.

A ghostwriter eliminates the problem altogether. In fact, by working from your notes and conversations, a ghostwriter stands a better chance to communicating the content in a way that a reader will better understand. Being personally and emotionally removed from the content means that the copy will be more approachable by a wider audience.

They can add the creative flair you probably lack.

No matter what a ghostwriter specializes in, they all have some degree of creative flair. They know hot make material pop, no matter how bland or dry. When you’re submitting your work to the masses, you have to make it unique and original; you can’t just supply people with reams upon reams of information and expect them to be dazzled. It takes an understanding of what flows well on the page and how everything is connected in order to get your message across.

A ghostwriter gives you this ability as part of their package. In both the creative aspects and the actual way the wording is flowed together, your copy will read seamlessly.

The first step towards finding a great ghostwriter is allowing yourself to submit that one task. Get it off your plate and admit to yourself that you can’t do it all. IN terms of finding the ghostwriter that would work best with you and your company, approach the selection process as you would any other employee. Make sure they understand your brand and the message that you are trying to convey to your audience.

It won’t take long before you’ll realize that working with a ghostwriter is one of the best ways to free up some of your time and present your copy to the public in a professional way.

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