Tag Archives: small business marketing

Your Small Business Needs A Large Presence – Want To Know Why?

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Do you want to learn why your small business needs a large presence? Small businesses typically have the misconception that because they are small, there is no reason to invest in social media marketing. While it’s true large businesses are successful with social media, it doesn’t mean there is nothing in it for small businesses. In fact, the entire purpose of social media marketing is to make your business bigger. Why only market to a small area, when you can market to millions through a single campaign?

Small businesses find themselves hindered by several factors. First, large businesses often have a dedicated marketing department which handles all social marketing. Second, creating and implementing social media into a business is time consuming if you don’t already understand how to use the networks to your best advantage. Third, they spend so much time getting a campaign off the ground they never see enough results to justify the time.

Partnering With readyBUZZ

readyBUZZ understands the problems small businesses face. They also know the true value of social media for marketing. Facebook alone has 700 million users. These are users you could be marketing to. What readyBUZZ offers is a way around the common reasons that turn small businesses off to social media.

There is no need to hire someone new to figure out social media tools. readyBUZZ guides you every step of the way so you know exactly what you are doing to save time, money and embarrassment from common mistakes.

readyBUZZ ensures there is never any need to sit around all day posting updates or tweets. Instead, they show you how to implement time saving strategies which equal profits quickly. When you start seeing results almost immediately, social media suddenly becomes more worthwhile.

Create A Large Presence

Small businesses can use social media marketing to expand their current customer base either locally or on a global scale. Readybuzz helps these small businesses create the perfect strategy to reach the right audience so you see profitable results in less time. Once you start using social media, your small business creates a large presence which is instantly recognizable by fans and followers. As your presence grows, so do your profits and fan base. Why be small, when you can be large?

Everybody’s Doing It

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Peer pressure is usually a terrible reason to do anything in life, but when it comes to marketing your business you want to pay attention to what the other kids are doing. Any company doing well enough to be considered your competitor is bound to be marketing themselves and—since it’s 2011—social media marketing is probably a significant part of their marketing strategy. If you want to to stay ahead while getting your social media marketing campaign off the ground, you’re going to have to know what they’re doing and do it better.

Know what they’re doing. One of the benefits of social media marketing is that your competitor’s marketing plan is right in front of you. You can follow them, Facebook them, read their blogs and see what patterns are and aren’t working for them.

Improve upon what they’re doing. As with any aspect of business, you don’t want to simply do what your competitor does. You want to come up with something new and better or, at least, improve upon what you see is already working and set relevant goals for each facet of your campaign. Twitter, Facebook, Youtube, blogs and the plethora of social media tools out there are all a part of the same world, but still very different animals.

Stay ahead of the game. Not every social media tool may seem appropriate for your business and your campaign, but you would be surprised at how you can leverage some tools. Explore creative ways of spicing up your marketing campaign and find ways to utilize avenues that your competitors have ignored.

There is a reason everyone is using social media—it works. Your social media marketing campaign will need to go through constant evolution in order to remain effective and knowing what your competitors are doing will be vital to keeping this evolution going strong.

Accomplishments by Using Social Media for Marketing

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Communication on social media websites is very easy and effective for marketing. This is what every online marketer agrees with. Small businesses have also adopted social media for success by increasing their marketing strategies through social media.

Successful businesses are pivoted on active and up to date marketers. This is why social media marketing is advantageous for business people. The first thing any business owner must do is hire an online marketer. The main step of course is to set up the domain and equip the marketer with the right tools and information needed. The main challenge is to get followers and keep them hooked on. Other than this there are advantages and accomplishments that come with using social media for marketing.

• Reaching Global audience: Social media is where the whole world comes within reach. You can contact people from all over the world through your PC. This has increased international trade and improved business and trade drastically.

• Affordability: Strategies for online marketing using social media marketing are cost effective. You barely spend more than 2 -5 % of the capital on access to social media interaction through internet use.

• Accessibility: Using social media makes it easier for potential customers and clients to access you and your business. This is why all small and large businesses need to improve their sales. Advertisements and interaction is the key to increasing accessibility.

• Specialized Skills Not Required: Anyone knows how to use social media websites. Even if you don’t, learning how to use it is easy and fast. One doesn’t need special training to be able to access social media websites.

• Increased Employment: As social media marketing is easy and doesn’t require specialized skills many people get employed. In most countries suffering from the recession social media marketing has helped a lot.

• Real Time Interaction: Social media marketing is all about communication. There is instantaneous interaction between buyers and seller. This saves time for both the buyer and sellers, and also saves marketers from wastage of efforts. People either buy your product or you get to talk to another potential client.

• Business Updates: Social media marketing keeps owner up to date with the latest trends being used for marketing. As you or the marketer look around, you will find up to date information on the latest marketing ideas and strategies. These help by increasing chances of selling your products.
Using social media for marketing is definitely an important and unavoidable aspect of business today.

Creating BUZZ for your small business!

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The key to any successful PR campaign revolves around creating interest in your company – both with your customers and with the media. In this article, we reveal tips for putting your business in the spotlight.

There’s a famous saying that goes like this, “If the circus is coming to town and you paint a sign saying ‘Circus Coming to the Fairground Saturday,’ that’s advertising. If you put the sign on the back of an elephant and walk him into town, that’s promotion. If the elephant walks through the mayor’s flowerbed, that’s publicity. If you can get the mayor to laugh about it, that’s public relations. And if you planned the elephant’s walk, that’s marketing.”

While this may seem like just a cute anecdote, there is an important lesson to be learned from it: A well-timed public relations (PR) campaign can increase your businesses’ chances of reaching your target market with exactly what they want to hear, when they are ready to hear it.

The art of building a successful PR campaign revolves around creating strong relationships with the media and your customers, planning special events and building an image – elements that when combined gain publicity, or “buzz,” for your company. You need not spend thousands of dollars creating buzz about your company, however. Innovative methods, such as identifying a media niche, creating a theme, and using trade shows and celebrity spokespersons are all publicity-generating vehicles for budget-minded businesses.
Knowing how to create BUZZ and connect with your customers is commonly known to be an art.  readyBUZZ is ready to help you how to create the BUZZ needed so you fuel your company with customers every day of the year.