At the end of February, Google announced a major change to its search ranking algorithms which has started to create some BUZZ within the online communites, and rightly so.  The change will impact up to 11.8% of their total queries.  According to the official Google blog:

This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.

This is a great change for those websites that are constantly keeping their content fresh but it definitely throws a wrench in the equation of what was just starting to seem like a stable setup.  Are you working to keep your site SEO friendly in this ever changing landscape?

Please click here to read the rest of Google’s official announcement.