Tag Archives: location based marketing

5 Important Facts about Location Based Social Media

Those businesses which seek to provide Location Based Services (LBS) for social media and networking need to consider some facts. These will enable such companies to maximize their out put with mobile strategies. This is where Socialpda ensures availability and accessibility by taking the following into account.

1. Location is not the only Factor for LBS: The first priority for companies working on mobile services for social networking should be their services. The main challenge is to offer mobile services which have high customer satisfaction before its availability can be worth the while for customers. Once the services are good, customers will not make location a limitation. Additionally, ensuring availability of services regardless of location will become much easier for companies.

2. Local User Adoption and Marketing: Companies offering mobile services for social networking need to focus on local user adoption and marketing strategies. When it comes to advertising using mobile services you need an estimate of the number of locals to target. Campaigns for marketing are mainly geo targeted and therefore having the right estimate about the number of people targeted is very important.

When it comes to advertising the most important aspect of LBS is to target a large number of audiences using mobile services and succeeding with more than 50% percent. Knowing the number of audience marketers will get to access is very important. This helps mobile companies know which location to target for marketing.

3. Battery Life Matters: LBS are dependent upon battery life. It is important to bear in mind that GPS is what keeps updated information on the user’s location on the network. The constant feedback from the phone to the GPS is what exhausts the battery faster. Therefore the phone brand and manufacturers matter when it comes to LBS based social media and networking.

4. Location is becoming a Tug or war: In the near future mobile operating services will most likely fight for locations and maps to offer their services. For example some renowned mobile companies have already purchased mapping company Placebase. Additionally, Google (the SEO king) has started providing mapping features on Android devices. Therefore location for LBS will become a tug of war for most mobile companies in the near future. Furthermore, the need to stay updated with the latest is the main demand of users on social media networks. Their need of mobile services and demand for better accessibility keeps growing.

5. Location Based Inventory is important: White Pages is a major source of information for LBS and to promote social networking and media. They are a major requirement for mobile service providers. Recently it was announced by one of the giants of mobile services that iPhone applications now have limitations. They will be restricted from the access to the privilege of advertising alone. Now there is need for customer benefit and functionality to access user location.

Therefore in the near future LBS will be making a lot of money for mobile based social media networking through Socialpda and like sites.

LBS: The Latest Component of Social Media Marketing

Location Based Services (LBS) is swiftly becoming an important component of social media marketing. This technology provides better means for marketers to engage with their customers and to help them build relationships to improve their businesses.

The LBS provide users with access to information, services, entertainment, and geographical locations on mobile devices. Through this people can access services and products no matter where they are. Marketers can therefore take advantage of this to manage their business through constant communication. There is no denying that businessmen today have benefitted a lot from LBS.

Now, thanks to LBS, there is improved delivery of target information, products and services as well as increase in generating revenue through mobile devices. GPS technology has enabled marketers to remain in constant touch with their customers regardless of location. Now, LBS have equally made things better for businesses globally.

What Changes with LBS

With the coming of LBS, social media marketers can have better chances to succeed with their online businesses through improvements in the following:

  • Online banking: Marketers and customers can trade anywhere. Online banking is now possible and this is one of the reasons why social media marketing has become very easy. Online shopping is safer and quicker because of the ease of access LBS has brought.
  • Promoting Specific Products: Users of LBS can now promote specific products in placed they are needed. The LBS assists markets in getting global information and therefore marketers can send their products where they will be needed at a global level.
  • Keeping Customers Hooked: Now social media marketers can keep their customers hooked to their websites no matter where they are. Social media marketing demands a lot of time and constant interaction. Putting your life on hold to make a living is not necessary. You can be anywhere and keep in constant touch with your customers through mobile devices. Posting updates and new information while you may be journeying will keep your customers coming back for more. This is especially beneficial for bloggers who earn money from their posts.
  • Applying Promotions: For those social media marketers who offer promotions for customers LBS have opened a number of options. Now you can send gifts to your customers wherever they are. There is a lot more to offer customers to encourage them for their contributions on your website.
  • Engaged Customers: At a global level information gets shared through social media websites within minutes. Putting up podcasts and other informative resources for customers to download and access them globally is possible because of LBS. There are no limitations and people can access marketers at anytime and wherever they may be. This also assists global businesses to maintain a good market world wide. Therefore, updates about the latest products are very important for marketing.

Location based services is an important component of social media marketing. There are new and improved mobile technologies which have been designed to cope with LBS because it is going to continue to improve social media marketing in the near future.