This week, Facebook updated its mobile platform including the ability to view your friends on a map from the Places area , updates to the News Feed, an updated notifications interface and the ability to unfriend someone from your phone. The most anticipated change was the added ability to check in at events.
The ability to check into events that you have been invited to via Facebook offers a whole range of new possibilities for marketing your business, such as drawing attention to events that are in progress. It also offers a much more accurate way to gauge success of an event than simply counting RSVP’s since many people click that they are going to attend events and never show up. Facebook events are already widely used so you won’t have to wait long for people to start adopting the feature. In what ways could your business leverage this new feature?