Tag Archives: how to market on Facebook

Is Facebook Actually Working – The Benefits of Insights

You’ve created a Facebook business page and worked tirelessly to interact with your fans. How do you know exactly how much interaction there actually is? Luckily, Facebook has the perfect built in tool to track the number of comments, likes and which types of posts perform the best. Insights is free to use and one of your best friends for social media reporting.

Create Valuable Reports

You are not restricted to viewing your data on Facebook. To create reports to study yourself or show to other members of your social media team, Insights allows you to export data to Excel or any other spreadsheet software. Choose whether you want to view page or post level data, select your date range and choose your file format. Please note you can only view 500 posts within a single report.

What You Can Learn

If you’re making the most of Facebook, you’re posting a combination of text, images and videos. Which of the three perform best? Since every business is different, what works best for one may not work as well for another. By using insights, you are able to see which post type receives the most interactions. More interactions means these are the posts your audience likes best. You still need variety, but put more emphasis on the post types your fans love.

Now that you know what post format works best, you need to view Insights to determine which types of updates are working best for your business. For instance, do product updates perform better than business news? Maybe your fans love interactive Q&A days best. If you want to make the most of your Facebook page, carefully review your Insights to determine the exact types of posts which fans like best.

Take full advantage of Insights. This simple to use tool provides a wealth of knowledge for any business. Download Insights at least once per month or weekly for extremely active pages. Not only can you track success, but you can vastly improve how you interact with your audience.

The Top 4 Ways To Launch A Product On Facebook NOW!

Now that your business is on Facebook, it is time to do more than just gain website traffic and fans. The next time you launch a new product or service, be sure to utilize these four tips for ensuring launch success on Facebook. The potential audience is massive, the cost is low and the feedback you receive is invaluable.

Build Anticipation With Giveaways

For the week building up to your product launch, host a contest or giveaway for fans to participate in. There are two ways to do this. First, post a status update with the contest information. State that you will choose a random name from everyone who comments or likes the post. This can also be done through a link to an entry form through a Facebook app, which automates the process.

The second method is to give away the upcoming product or something related to it each day. Offer a limited number of freebies. Those who sign up after the limit is met may receive a coupon or something of slightly less value.

Giveaways get people talking. You also gain more fans, which gives your product a bigger audience at launch.

Create Targeted Ads

Facebook users are not bombarded with ads. This means the few that are displayed are usually seen and even read. If the ad is appealing, users will click on it. Create a visually appealing ad. Use keywords, such as interests and locations, so the ad appears for the right people. Targeted ads get read far more than general ads. Use a witty line to get people interested in your product. A different ad each day for a few weeks also helps your product get noticed by more people.

Offer Freebies For Feedback

The best way for a company to know whether a product will be well received on not is through feedback. Ask fans to sign up to test or try your product in return for valuable feedback. Fans feel as if they truly matter, the company receives feedback on how to improve the product (if at all) and word spreads about the upcoming product release.

Get Your Product Noticed

Once you have thousands of fans, you can stick to the basics. Every day, provide more details about the upcoming product along with pictures. Pictures get people to actually read more. You can also offer links to more information on why fans would want or need your product.

Sharing details about your products on sites like digg, reddit, etc are also great ways to get your target audience to learn about and talk about your new product(s).