Tag Archives: how to build relationships in social media

Social Media Builds Profitable Partnerships – Want To Know How?

One of the most important things for a business to learn is the importance of building partnerships. A business that tries to stand alone is destined to fail. Those who build profitable partnerships with other businesses are able to help each grow. With social media, this partnership is even easier and more important to create.

Often, customers look to see which businesses you are aligned with to determine whether you are credible or not. This is especially important for small businesses and startups. Related businesses can actually benefit from marketing together. Aligning their social media strategies is beneficial to both parties and increases awareness of both.

The purpose of social media is to make customers aware of your products, services, promotions and any important events and news about the company. What if you could double your exposure by partnering with other businesses? For instance, a catering company may align themselves with a photography studio. They could run a campaign together to offer discounts on services when you use both. This allows them to gain business, help their customers and develop a profitable partnership.

readyBUZZ is there to help you determine the best way to develop your new partnership strategy. After all, you have to have a killer Facebook or Twitter strategy in place for someone to want to partner with you. Decide what you have to offer and which businesses would work best with your own needs. Businesses do not have to be in the same physical location for this to work.

For instance, a physical bakery may partner with an online party planning business. If you order your desserts through them, you receive a discount on party supplies or vice versa. Even without discounts, one business may recommend another and list them on their Facebook or Twitter page to help customers find the next item on their list without hunting for businesses themselves.

People often go to a single business because they trust them. When you partner with this trusted business, customers turn to you as well. Create strong social media partnerships and you will see your fanbase and customer base increase.