Now that you have begun using Facebook for marketing your business, you may wonder exactly where to begin. There is so many possibilities that it is often overwhelming. To get started quick, here are four tips you can start using today to get your business noticed in the Facebook community. The best part is all of these are free or relatively cheap.
Make Time For Customers
Set aside at least one to two hours each day for Facebook marketing. Setting up a page is not enough. You must actually be active on the page. Customers and visitors tend to come back when you update. Also, most people “Like” a page so they can see regular updates in their news feed without having to visit individual pages.
Take time to communicate with customers and fans. Answer questions posted on your wall or in the comments on posts. Post daily updates on new products, events or links to relevant information. Interact and you will gain fans.
Offer New Fan Promotions
One of the cheapest Facebook marketing methods is first time “Like” promotions. The object is to gain fans. If they “Like” your page, you offer then a coupon or something free. Visitors will quickly check out pages that give them something in return. All you need to reach is a few hundred people. They will then recommend your page to their friends. Ensure you offer a way for them to post your promotion to their own walls.
The biggest mistake businesses make is creating a profile instead of a page. A profile requires visitors to become your friend, opening up their information to your business. Businesses are not people. Pages work differently and allow fans to interact and join your page without sharing all their personal information. They are also far easier to customize than profiles.
Make Updates Fun
Do not just post a boring product update. Instead, have fun with the updates on your page. Post interesting links related to your business, use witty comments, make your fans laugh or post questions for your community to interact with. By engaging fans, they become more interested in your business and also recommend your page to others.